Segment-in-a-Box
Scan a new product's barcode and this Toast feature auto-fills its name, description, and image.
What is Smart Scan?
This short Sandler intro names who you work with and the pains they face, then ends with a question instead of a pitch.
What is a 30-second commercial?
This Toast suite bundles Online Ordering, Websites, and Toast Delivery Services.
What is the Digital Storefront Suite?
This competitor's "free" plan looks cheap, but retailers pile on apps like Shopventory and City Hive to fill the gaps.
What is Square?
Love knows no borders: this teammate's significant other doesn't even live in this country.
Who is Aaron Joseph?
Toast doesn't sell these label-printing scales, but works with the embedded barcodes they print for butcher shops.
What are deli scales?
This series of questions takes a prospect from a surface problem down to its business and personal impact.
What is the pain funnel?
Unlike third-party apps that take 15–30% commission, Toast Delivery Services charges this per delivery.
What is a flat rate (flat fee)?
Often sold through a merchant's bank, this competitor charges an extra $10/month just for a barcode scanning and label printing app.
What is Clover?
This teammate bleeds red and gold for the 49ers but doesn't live anywhere near the Bay.
Who is Josh Elias?
For specialty markets selling cheese, bulk candy, and spices, this is called "often the deciding factor" in the sale.
What is scale integration?
Opening a cold call with "This is a cold call. Want to hang up, or give me 30 seconds?" uses this technique to break the prospect's autopilot.
What is a pattern interrupt?
Per Toast, loyalty program members spend this percent more on average than non-loyalty guests.
What is 39%?
Square works for small, simple shops but struggles when a store runs retail and food under one roof, like a c-store with a deli. Toast calls these this.
What are hybrid concepts (retail + foodservice)?
This teammate has a twin brother who is 100% the cooler one.
Who is Ethan Betancourt?
C-stores can take EBT SNAP and EBT Cash on Toast through an integration with this partner.
What is Forage?
Sandler's term for showing up as the prospect's peer and trusted advisor, not someone seeking their approval.
What is equal business stature?
Toast Payroll automatically generates and distributes this year-end tax form to every employee.
What is a W-2?
Shopify can't accept this government-benefits payment, a must-have for c-stores and grocers whose shoppers pay with food assistance. Toast can.
What is SNAP/EBT?
Name the two countries Steve and Jon call home.
What are Ireland and Wales?
Using Alternate Packages, this Toast Retail feature automatically adds ribeye steaks to inventory when a butcher receives a ribeye roll.
What is inventory linking?
Prospect: "Does it integrate with my scale?" Rep: "Great question. Why do you ask?" Answering a question with a question is called this.
What is reversing?
Unlike pure retail systems, Toast can authorize a card and keep the tab open, so customers can add items when they pick up an online order. This capability is called this.
What is pre-authorization?
The largest fuel equipment manufacturer makes pumps, payment terminals, and its Passport POS, and holds about 29% of fuel POS share.
What is Gilbarco?
Swim, bike, run: these TWO teammates are currently training for an Ironman.
Who are Jessica Jones and Chris Farrell?