"Value is low price"
Offering price cuts to communicate to price sensitive buyers that they are receiving value
Discounting
What is odd pricing?
Practice of pricing services just below exact euro amount to make buyers perceive that they are paying a lower price
A pricing strategy that involves presenting prices in a way that makes them more attractive or acceptable to customers. By using psychological principles and context, businesses can influence how customers perceive the price and value of a product or service.
Price framing
A pricing strategy used to manage and synchronize supply and demand by varying prices based on different factors such as time, place, and quantity.
Synchro-pricing
What is price bundling?
A marketing strategy where multiple services are combined and sold together as a package for a single, aggregate price.
What is penetration pricing?
A strategy in which services are introduced at low price to stimulate trial & widespread use.
What is prestige pricing?
A strategy where businesses set their prices higher than the average market rate to signal superior quality and exclusivity
A strategy where a company sets prices based primarily on the perceived value to the customer. Assembling a bundle of services that are desirable, and then pricing them lower than they would cost separately.
Value pricing?
A strategy where a company prices one product or service at a relatively low or even below-cost price to stimulate demand for another related product or service, which is typically sold at a higher margin.
Complementary pricing
A strategy where the price of a service or product is continuously adjusted in response to real-time supply and demand conditions.
Dynamic pricing
What is skimming pricing?
A strategy where a business sets a high initial price for a new service when it is at first. The goal is to "skim" segments of the market that are willing to pay a premium. Over time, the price is gradually reduced to attract more price-sensitive customers and expand the market.
What is market segmentation pricing?
A strategy where a company charges different prices to different groups of customers for the same or similar services, based on what are perceived to be different quality levels of service.
What is results based pricing?
A pricing strategy where the price of a product or service is based on the outcomes or results achieved for the customer. Instead of charging a fixed or predetermined price, the price is contingent upon the value delivered or the performance achieved.