Membership Matters
This is an invoice you should send to members every fall.
What are renewals?
A marketing channel useful for reaching business professionals, decision-makers, and potential ABC members.
What is LinkedIn?
This group of volunteer leaders is responsible for providing overall governance and strategic direction for an association.
What is the Board of Directors?
This ABC program helps contractors measure and improve their safety processes and performance.
What is STEP?
The President of ABC National
Who is Mike Bellaman?
This is where you go to check if a prospective member is already a member at another Chapter.
What is National Connections or CHAD?
A three-letter term that tells your audience exactly what you want them to do next, such as 'Register Now' or 'Learn More.'
What is a CTA?
These smaller groups of members typically focus on a specific issue, program, or area of the association.
What are committees?
A member just completed an impressive construction project and wants the opportunity to receive recognition for it. Which program should you recommend?
Excellence in Construction (EIC)
This ABC member benefit provides access to insurance solutions designed specifically for ABC members and their employees.
What is ABC Insurance Trust?
A new member joins ABC but has not attended an event, joined a committee, or used a member benefit. Name THREE ways you could increase their engagement.
Personal outreach, invite them to an event, connect them with a committee, introduce them to another member, find out what benefits they could use, schedule a visit with them.
Registration for an upcoming event is lower than expected. Your data shows several people clicked the registration link but never registered. Who should receive a targeted follow up?
People who showed interest but did not register.
This measurement shows the percentage of members who remain members from one year to the next.
What is retention rate?
Name the program that fits this scenario:
A contractor wants recognition that demonstrates the company's overall commitment to quality, safety, workforce development and corporate responsibility.
What is AQC?
This is the National program for recognizing members who refer other members into the association.
What is Beam Club?
A long-time member tells you that they are not renewing. What is the FIRST THING you should do?
Ask questions to understand why they are considering leaving before trying to sell them on staying.
Dividing your email list into smaller groups based on interests, membership type, or individual title is known as this.
What is segmentation?
This term describes efforts to influence public policy and represent the interests of an association's members.
What is advocacy?
To be eligible for ABC's Top Performers lists, contractors must achieve at least this level in STEP.
What is STEP Gold?
This is where you go to find a directory of all Chapter and National staff.
What is National Connections?
A prospective member says, 'We don't have time to attend events, so why should we join ABC?'
Give two ways you could respond to demonstrate member value beyond events.
Political advocacy, workforce development, safety resources, education / training, award recognition, industry resources, member discounts.
You are promoting an ABC event, but registrations are low. Name THREE marketing tactics you could use to increase registrations.
Email campaign, social media posts, tagging members, video, direct outreach, website promotion, countdown posts, sponsor promotion, targeted messaging.
A board member wants staff to implement a new program. Before moving forward, staff should first determine whether it aligns with this.
What is the association's strategic plan / mission?
True or False - You have to be an ABC member to apply for STEP.
FALSE. Anyone can fill out STEP, but ABC only provides STEP awards to members.
Recite ABC's mission statement.
Founded on the merit shop philosophy, ABC helps members offer a robust employee value proposition, develop people, win work and deliver that work safely, ethically and profitably for the betterment of the communities in which ABC and its members work.