Membership Matters
This is an invoice you should send to members every fall.
What are renewals?
A marketing channel useful for reaching business professionals, decision-makers, and potential ABC members.
What is LinkedIn?
This group of volunteer leaders is responsible for providing overall governance and strategic direction for an association.
What is the board of directors?
This ABC program helps contractors measure and improve their safety processes and performance.
What is STEP?
Who is Murph?
This is where you go to check if a prospective member is already a member at another Chapter.
What is National Connections or CHAD?
This three-letter marketing term tells your audience what action you want them to take next, such as "Register Now" or "Learn More."
What is a CTA (call to action)?
These smaller groups of members typically focus on a specific issue, program or area of the association.
What are committees?
A member recently completed an impressive construction project and wants to earn recognition for their work. Which ABC program should you recommend?
What is Excellence in Construction (EIC)?
This ABC member benefit provides employee benefits and construction-specific employer services exclusively for ABC members.
What is ABC Insurance Trust?
***A new member hasn't attended an event, joined a committee or used a member benefit. Name THREE ways you could help get them engaged.
Personal outreach; invite them to an event; connect them with a committee; introduce them to another member; identify what benefits fit their needs; schedule a member visit.
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Registration for an upcoming event is lower than expected. Your data shows several people clicked the registration link but never registered. Who should receive a targeted follow up?
People who showed interest but did not register.
This measurement shows the percentage of members who renew from one year to the next.
What is retention rate?
***Name the program that fits this scenario:
A contractor wants recognition that demonstrates the company's overall commitment to quality, safety, workforce development and corporate responsibility.
What is AQC?
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***This national ABC program recognizes top membership recruiters for their commitment to growing the association.
What is Beam Club?
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A longtime member tells you they are not renewing. What is the FIRST THING you should do?
Ask questions to understand why they're leaving before trying to convince them to stay.
***Dividing your email list into smaller groups based on interests, membership type or job title is known as this.
What is segmentation?
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This term describes efforts to influence public policy and represent the interests of an association's members.
What is advocacy?
***To qualify for ABC’s Top Performers lists, contractors must achieve at least this level in STEP.
What is STEP Gold?
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This is where you can find a directory of all chapter and national staff.
What is National Connections?
A prospective member says, 'We don't have time to attend events, so why should we join ABC?'
Name TWO benefits that you could highlight to demonstrate member value beyond events.
Political advocacy; workforce development; safety resources; education and training; award recognition; industry resources; member discounts.
You are promoting an ABC event, but registrations are low. Name THREE marketing tactics you could use to increase registrations.
Email campaigns; social media posts; member tagging; video content; direct outreach; website promotion; countdown posts; sponsor promotion; targeted messaging.
***A board member proposes a new program. Before moving forward, staff should first determine whether it aligns with this roadmap for the association's priorities and goals.
What is the strategic plan?
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True or False - You have to be an ABC member to apply for STEP.
False. Any contractor can participate in STEP, but STEP recognition and awards are available only to ABC members.
***Recite ABC's value proposition.
Founded on the merit shop philosophy, ABC helps members offer a robust employee value proposition, develop people, win work and deliver that work safely, ethically and profitably for the betterment of the communities in which ABC and its members work.
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