Group Strategy Tools
High level roll-up of current group pace statistics
Group Gap
Name of Nashville TN-based company that publishes STAR report
Smith Travel Research
Goal for YE/Day 1 of 365
Crossover
This revenue team member has previously held positions in events and the front office.
Wanel Alford
These room types carry a $20 premium
Doubles
Snapshot of daily group business OTB for current + 4
Group Occupancy Calendar
Ratio of Hotel vs. Comp Set metrics
Index
Ratio of otb vs. historical statistics
Pace
These two members of the ACC team partner with FSIMs to evaluate group business from a rooms'/pattern perspective
Shameka Jones & Laurel Reimer
Group wants to add rooms to their block. What is an easy way to increase ADR and increase their room block?
Add premium room types, like City View, Suites, Concierge level.
Tool used to identify funnel activity over soft periods
Need 55
YTD RevPAR ranking for Atlanta Marriott Marquis
#1 of 5
This STAR metric is a rollup of all revenue streams
TrevPOR
Responsible for maintaining inventory & pricing for both ATLMQ & ATLPL...also referred to as "Mayor of Atlanta"
Alan Fulton, Sr. Inventory Mgr
How often should a quote be repriced?
Every 30 Days
Current room night Gap to YE Crossover Goal for 2024
39,949 RNs
This State has the most hotels represented in our Comp Set 2
Texas
Sheraton Dallas
Hilton Anatole Dallas
Hilton Americas Houston
Group Catering Revenue per group room night (Group Catering Contribution)
This key player has worked for 8 different brands within our MI portfolio
Bridget
What room block line item should be checked for future forecasting purposes?
SR Rebate Box
As of this time last year, what was on the books for F1?
182,767 RNs @ $184.47 ($33,715,708)
The monthly STR is typically distributed on this date.
18th
2022 RM Mantra
#acceleRATE
This key player, coined as "Chief Strategic Officer" of the Atlanta Convention Complex
BJK
When should room rental be charged for space?