Optimize your strategy
This budget type makes the most efficient use of spending for the best overall results. Set one budget at the campaign level that will automatically be distributed in real time to the ad sets that present the greatest opportunity to achieve business goals.
What is Advantage campaign budget?
An ad format that offers the option to share photos, videos and carousels in full screen.
What is Instant Experience?
People in your audience may have the same ages, genders, household income, occupations, education levels or locations.
What are demographics?
True or false: Reach and impressions are the same metric.
False
An ____ ____ ____ spending limit applies to all of campaigns over their lifetime. When the amount spent reaches the current limit, your ads will pause so that you’re not spending money.
What is account spending limit?
Get charged for every 1,000 impressions you receive on a campaign, also known as cost per mille (CPM) or cost per 1,000 impressions. CPM measures the total amount spent on an advertising campaign divided by the number of impressions and multiplied by 1,000. This means you’ll be charged for every 1,000 times an ad is shown on screen to your target audience. Most ad objectives will charge you on a CPM basis.
What are Impressions?
What ad format offers the option to share multiple images and videos even when mobile connectivity is limited?
Slideshow
They may share interests in certain products, topics or activities.
What are Interests?
Which column category can be customized further to show more metrics categories like Page post, messaging, media, clicks and awareness?
Engagement
You'll get the most options to optimize ad placements with:
What is Advantage+ placements?
What are the three different ways to share specific customer actions with the Pixel?
Standard and custom events, custom conversions
What ad format allows you to show two or more images and/or videos in a single ad, each with its own headline, description, link and action button?
Carousel
They may read the same publications, visit the same online destinations, have certain hobbies or play the same sports.
What are behaviors?
Which metric maps to the awareness objective?
Estimated ad recall lift (people) is an estimate of the number of additional people who may remember seeing your ads if asked within two days. This metric shows results for ads using the awareness objective.
An estimation of the potential number of people your ads could reach.
What is estimated audience size?
Which tool connects directly to your server to provide personalized ads?
The Conversions API
The marketing team at Feroldi’s has a goal to increase the number of people who remember their new line of shoes. They have a six-second video asset for this campaign. For this scenario, which objective and format might you recommend to get the best results?
Brand awareness and video
Which type of audience in Ads Manager should you use to reach people who’ve already installed your app?
Custom audience
True or false: You can strengthen ad delivery and performance by redistributing budget to target ads to audiences that respond well to your ads.
True
The ____ wins an ad auction
Total value
Which tool can you use to create a Custom Audience?
Event Setup Tool
Which best practices are recommended for mobile creative assets?
Make it short and powerful
Build for sound off
Frame for mobile
What is the primary use for lookalike audiences?
To help businesses target ad delivery to people similar to the audience they already know
Which results metric measures the number of people who saw your ads at least once?
Reach
Jess runs an A/B test for a lead generation campaign for a car brand. The results show version B as the winner. The test has an 87% confidence level. The team at the car brand asks Jess what the confidence level means. How should she answer?
There is an 87% chance you’d get the same winner again in an A/B Test with the same settings.