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Traditional commerce model in which consumers visit a brick-and-mortar store to make purchases.
Retail
Small store offering limited products, quick service and extended hours in a convenient location.
Convenience store
Selection or group of products made available by a seller.
Product mix
Retail layout which incorporates elements of various layout types.
Mixed Layout
method to measure the success of an online advertisement; calculated by dividing the number of times the ad was clicked on by the number of times the ad was seen.
Click-through Rate
Store offering low prices on less fashionable brands.
Discount Store
Large store offering a range of food, beverage and household products.
Supermarket
Most simple of retail layouts; aisles are parallel to one another.
Grid layout
Point-of-purchase Display
Process of coding information so it cannot be easily read by an unauthorized party.
Encryption
Large store offering a wide range of products at various pricing levels.
Department Store
Commerce model in which consumers visit an internet website to make purchases; also known as electronic retailing, online retailing or e-commerce.
E-tail
Similar to the grid layout, but aisles are set at an angle to the store walls and entrance.
Diagonal Layout
Process of setting up a website so it will be included and highly ranked on search engine listings such as Google®, Yahoo® and Bing®; also known as SEO
Search Engine Optimization
Common protocol for providing secure communications on the Internet; also known as SSL.
Secure Sockets Layer
Small store offering fashionable or specialized products.
Boutique
Business which participates in retailing and e-tailing.
Multi-channel Retailer
Retail layout in which the store is divided into sections for different categories of merchandise.
Block Layout
Graphical ad used on websites.
Banner Ad
Online business which acts as a third party for processing transactions online.
PayPal®
Store offering overproduced or irregular stock at discounted prices.
Factory Outlet Store
Practice of browsing goods at a store then buying them online.
Showrooming
Retail layout in which a round path leads customers around the store.
Race Track Layout
New browser window, containing an ad, which opens over current browser window.
Pop-up Ad
Tool enabling a website to automatically adjust display options based on the device being used to view the website.
Responsive Design