The Tribal Fusion Difference
War Room
Name the AM
The Landscape
Potpourri
100
These are four different targeting solutions offered by Tribal Fusion.
What is ROA+retargeting, Internal Aud Blend, External Aud Blend or 3rd Party Data?
100
Hailing from New York, this person is presenting the Publisher tab data in the month of May.
Who is Dmitry (Mazilo)?
100
A die hard Wizard of Oz fan, this AM recently wore a 'Dorothy' costume to her bridal shower.
Who is Michelle Royce Rullo?
100
The MIG, Vivaki and Cadreaon are this type of company.
What is a Trading Desk?
100
This is how our ad server (algorithm) schedules inventory.
What is RPM?
200
These are the three Rising Star Units suppored by the Tribal Fusion network.
What are the PushDown, SideKick and the Filmstrip?
200
These are the five business units listed on the 'Business Units' tab.
What is TF US, FT International, AdoTube, AppSnack and FFV?
200
Native Californians, these two AMs attended NYU for their undergraduate degrees.
Who are Candace Chang and Melody Fu?
200
These are three strengths of an ad network.
What is broad reach & scale, variety of targeting solutions, results, efficiency or relationship with adv & pub?
200
From a revenue perspective, this is the strongest quarter for our Asian automotive advertisers.
What is Q1?
300
This is the standard 'rev/share' we offer to our publisher partners.
What is 55/45?
300
In today's War Room, these are three advertisers were in the Top 20. (Name any three.)
(Refer to War Room report.)
300
This member of the AM team is trained in the art of urban warfare.
Who is Jim Johnson?
300
This company is an example of a DSP.
What is MediaMath, Invite, Turn, x+1, DataXu or Appnexus?
300
These are two of the requirements for a CPA test.
What is at least $25K/1 month, time to optimize, retargeting and conversion pixels, strong CPM/healthy payout or no restrictions?
400
Number of user attributes listed in the Topic Tree.
What is 50,000?
400
In general, this is when our network RPMs are at their peak.
What is end of month, end of quarter and/or Q4?
400
These two AMs (non-managers) formerly held roles in different departments within the organization.
Who are Trang Vo and Roy McClure?
400
This is one of the challenges faced by advertisers working with an exchange.
What is lack of scale beyond retargeting, unreliable inventory projections, inventory concerns (quality, high frequency, etc.) or lack of optimization algorithms?
400
This number is our Q2 stretch goal percentage.
What is 108%?
500
This is the number of 'layers of safety' built into Tribal Fusion's PageGuard technology.
What is 6?
500
The average Top 20 concentration across the network (revenue % within 10%).
What is 50%?
500
This account manager is one of nine siblings.
Who is Randi Bass?
500
This is the definition of a Supply Side Optimizer.
What is a platform to help yield optimization for publishers or monetize unsold inventory?
500
The measurement and valuation of the actions that each player contributed towards a desired result.
What is attribution?
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