Our Marketing
CMS & Grouping
Business Reviews
Save Meetings (Value Proposition)
MS to DC Conversions
100
Generates revenue by connecting restaurants and diners.
What does Rewards Network do?
100
A tool used by clients to view and respond to comments from member surveys.
What is CMS (Comment Management System)?
100
The reports we share with the client to show member spend, member comments, etc.
What are the Customer Trend Reports (CTR) and Survey Analytics (SA)?
100
Pre-planning, rapport, discovery, objection handling, and close / reaffirm
What are the RN Way Steps?
100
Marketing, Access to Capital, Restaurant Insights, and Customer Feedback
What are the four key benefits; known as M.A.R.C.?
200
Provides a forward-looking summary of email communications.
What is the Member Marketing Calendar?
200
An internal solution that will allow you to group multi-unit or related clients.
What is Grouping Manager?
200
The first page of the CTR, offers quick details about the reporting period.
What is the Executive Summary page?
200
Hear them out, Empathize, Apologize, and Take positive action
What are the four parts of HEAT?
200
Meeting with the client/prospect to determine their needs, marketing, access to capital, etc.
What is discovery?
300
Client, Member, Partner, Digital, and Creative
What are our Marketing Departments?
300
The person who should be monitoring the Master Group, every group must have one.
Who is the Primary Contact?
300
A specific survey that can be used (Food, Service, Experience, Value, or Cleanliness).
What is an Attribute Survey?
300
Acknowledge, Clarify, Test solution
What are the three parts of ACT?
300
The amount of time, in months, we expect the client to 'chew down' the DC balance.
What is a turn?
400
A program we offer to clients to earn 25% at restaurants on the program through iDine.
What is the Client Appreciation Program (CAP)?
400
A group within a group, such as a region or division.
What is a sub group?
400
Total number of emails sent in which the client was included.
What are the email marketing efforts?
400
Let the client vent; accept responsibility as an ambassador of the company; assure them you want to help address or fix the issue.
How do you build rapport?
400
Learning about the current situation and asking questions, such as current marketing plans, plan for growth, etc.
What is discovery?
500
Something extra that can be done for the client, such as featured email banners, spotlights, and search banners.
What supplemental marketing efforts?
500
A field used to differentiate two accounts with the same name.
What is the "Store # / Alias" field?
500
The first page of the Survey Analytics, shows survey responses and ratings.
What is the Survey Overview page?
500
The reason given by the client/prospect of why they cannot join or continue with our program.
What is an objection?
500
Monthly credit card sales X success rate X share X turns
How is a deal sized?
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