ACRONYMS
CMS
Content Management System
What is Look and Look Rate
booking engine entrance - how many users go inside a booking engine
What is a Flag Hotel
In the hospitality industry, a "flag hotel" is an informal term used to refer to a hotel that operates under a recognized brand name.
Ex) Marriott, Hyatt, Hilton
What is Tambourine's main goal for our Hoteliers?
To shift share away from OTAs and increase direct reservations.
Why is alternative text for images important on our websites?
To be ADA accessible with descriptive images.
ADR
Average Daily Rate
Can we report on Reservation Recovery results and what platform do we use?
TRUE
CartStack
Where is mekell from
IOWA
What is the main goal of the F&B amplifier?
reservations, foot traffic into restaurant, phone calls, menu opens
What is organic traffic?
traffic to your website from an unpaid source such as Google, bing, Yahoo from search results page or their business listing
RevPAR
Revenue per available room
What is the platform we use to view and analyze website data
Google Analytics (ga4)
What is a DOSM, and what is their role
Director of Sales and Marketing
They are the strategic and operational head for all sales and marketing activities and often our main points of contact
True or False: Tambourine's Content Management System was created in-house by our team of developers.
TRUE
what is meta data and an example
The visible text, images, and other content on the page. H1 ad met data descriptions
UNAP
UNAP (URL, Name, Address, Phone Number): In the context of search engine optimization (SEO), UNAP refers to the consistency of a business's online presence, specifically its URL (website address), Name, Address, and Phone number. Consistent UNAP citations are important for local SEO campaigns.
What is a Travel Intent Campaign and an example?
a non brand search campaign on google targetting keywords related to the hotels destination without using the brand name of the hotel.
What are some examples of book direct benefits, and how can we highlight them on the website
What is Venuelocity and what goal is it aligned with?
Venuelocity is a Tambourine company whose main goal is to generate quality leads for meeting and wedding.
If a client shares a new PDF of a wedding brochure with the team to upload on the website, how should we first proceed?
Confirm with the client if the PDF has been remediated for ADA accessibility before uploading to the website.
SERP
SERP stands for Search Engine Results Page.
In the simplest terms, a SERP is the page that a search engine (like Google, Bing, Yahoo, etc.) displays to a user after they've entered a search query.
What is event tracking
An event in GA4 is any specific interaction or occurrence on your website or app that you want to measure.
Ex) booking engine entrances, calls, RFPs, email subscriptions
What is our feeder sheet for? what can you find there?
Media Plans
Event Tracking
Do client's get to keep their site if they decide to leave?
They cannot move our site to their new server.
If they would like to purchase their native photoshop files and are up to date on payment and the site has been live for at least 24 months, then they can purchase the files for $4,950.
If it's been less than 24 months, they pay the difference in months x $995
What's the difference between a keyword and queries?
Keyword: A specific word or phrase that marketers target to rank for in search engines.
Search Query: The actual phrase a user types into a search engine.