ACRONYMS
CMS
Content Management System
What platform do we use to send client contracts?
Panda docs
Why does a hotel hire Tambourine?
To drive direct bookings
What is the difference between a flag hotel and an independent hotel?
Flag hotel: Branded hotel such as a Hilton, Marriott, Hyatt, IHG
Independent hotel: A hotel that is not franchised nor affiliated with a chain. This hotel type is independently owned and operated.
What is the standard amount of posts per week on social media?
Two on Facebook and Instagram
ADR
Average Daily Rate
What platform do we use to implement Reservation Recovery for our clients?
Cartstack
What is our marketing funnel?
-Brand awareness
-Intent
-Remarketing
-Action
What is the role of a GM?
This position holds the ultimate responsibility for oversight of a property, including all sales and marketing, operations, events, maintenance, and customer service.
What reporting platform do we use to set up tracking and monitor performance?
GA4
RFP
Request for Proposal
What platform does the SEO team use to monitor SEO performance?
SEMRush and Search Console
List 4 main KPIs of a hotel website
-Looks
-Look rate
-Bookings
-Revenue
-Visit to book
-Visits
-Mobile calls
-RFPs
-Email sign ups
What is a STR report?
A benchmarking tool that compares your hotel's performance in relation to a group of similar hotels (compset).
Do client's get to keep their site if they decide to leave?
Trick Questions! They cannot move our site to their new server.
If they would like to purchase their native photoshop files and are up to date on payment and the site has been live for at least 24 months, then they can purchase the files for $4,950.
If it's been less than 24 months, they pay the difference in months x $995
GDPR
General Data Protection Regulation
This is a European Union regulation on Information privacy in the European Union and the European Economic Area.
What is the Termination Process?
-Termination case in SF
-Paste billing info for accounting team
-Reply to client to schedule a transition call
-Internal huddle to strategize
-Call with client to try and save relationship
-Update case based on conversation
-Open termination task list if applicable
What is metasearch?
Bonus points: What vendor do we use?
Metasearch collects all rates available for your hotel online, through multiple online channels and presents them as a price comparison list to your guests in search engines like TripAdvisor, Google, Kayak, Trivago and Bing.
Bonus point: Derbysoft
True or False: A boutique hotel has a lot of meeting space.
False!
What is Tambourine's redesign policy?
A client is eligible for a redesign after 24 months with a site. If the client wants a redesign prior to 24 months and the site is performing fine, then they must pay $995 x the number of months less than 24 that they've been a client. So if a client has been with us for 20 months, they must pay $995 x 4 for the redesign.
No timelines, subject to bandwidth and 10 at a time. Client will be put on a waitlist until an opening is available.
UNAP
Unique name address phone number
True of False: Do we sell Meeting + Wedding Amplifiers?
FALSE! We now sell VENUELOCITY!!!
True of False: Revenue is the main KPI for a Leisure Travel Intent Search campaign.
FALSE!
CPC, CTR, Look rate would all be KPIs to determine this campaigns success
What is a PMS and what is the purpose?
A property management system that is a software that facilitates a hotels reservation management and administrative tasks. For example, reservations, channel management, rate and occupancy management and payment processing.
How many years has Mekell been with Tambourine?
10!!! Happy 10 year tamboversary!