ACRONYMS
PMS
Property Management System
What are the parts that make up the marketing funnel (top to bottom)?
Brand Awareness, Travel Intent, Remarket, Action
What task list would you use to set up social ads for the first time?
Activation: Facebook Ads
What is the platform we use to check ADA?
SiteImprove
What position was Tom originally hired to do?
Copywriter
UNAP
URL, Name, Address, and Phone Number
The following is an example of this type of keyword match type:
+hotels +in +new york
What is a Broad Match Modifier?
How is the Visit to Look rate calculated, and what is Tambourine's portfolio benchmark?
Total Looks / Total Visitors
20% - 30%
Where do you go to update a change in your POC on property?
SalesForce > Related Contacts
Who is Stephen Rosen's favorite Quarter Back?
Tom Brady
RevPAR
Revenue Per Available Room
Name one type of extension you can add to a Google Search Ad
Sitelink, Callout, Structured snippet, Image, Call, Promotion
What is the most important Leisure KPI that we look at for Tambourine's success?
Looks (or entrances) into the booking funnel
What platform do we use to send client contracts?
PandaDoc
What type of dog does Rafael have, and what is his name?
Henri the Frenchie
SMERF
Social, Military, Educational, Religious, Fraternal
Give an example of a "Top of Funnel" campaign.
Leisure Travel Intent Search, Leisure Travel Intent Meta Search (aka TripAdvisor Sponsored Placement Book Direct, Google's Promoted Hotel Ads), Leisure OTA Accelerator (aka Expedia Travel Ads Link In).
Leisure Brand Awareness Discovery/Video/Display/Social Feed.
What task list do you open for creating a new media plan, whether for an existing client or a new client?
Activation: Media Planning
or
Account Service: New Annual Media Plan
What platform do we use for Reservation Recovery?
CartStack
Who is our CRO, and what is his "nickname"?
Scott Quintal aka Quintcalculator
MICE
Meetings, Incentives, Conventions, & Exhibitions
What is the difference between a Traditional Google Ads Campaign vs a Smart Google Campaign?
Short answer: control!
Traditional: control over the entire campaign from ad text, ad formats, keyword selecting, bidding, schedules, location targets, conversion tracking, budgets, etc.
Smart: control setting up the campaign, building out an ad, setting a budget, identifying business category & search themes. NO CONTROL over which keywords Google chooses for you (can only negate keywords).
Name at least 5 of the 12 "Rockstar Performers: Pre-show countdown"
1. take a deep breath!
2. be on time!
3. smile!
4. make the small talk!
5. steer the call!
6. listen!
7. be a storyteller!
8. don't fake it!
9. be of service!
10. keep your ears open!
11. thank them!
12. send a recap!
What platforms do the SEO team use to keep track of SEO performance?
Search Console & SEMRush
Who is Tambourine's longest-standing employee?
Victoria Bonsignore aka Vicky