Accounts
What document outlines the deliverables and sets the general expectations for the semester?
Scope of Work (SOW)
How many presentations do you *typically* have?
3 - Round 1, Round 2, Final Presentation
EOD
End of Day
🎾👟
USTA
Which Advertising holding group is this?
Publicis Groupe
When are your status reports due? (Day & time)
Friday @ 5pm
This department is in charge of making the creative concepts come to life.
Video Production Department
SWOT
Strength, Weakness, Opportunities, Threats
🚦🚃🛫🚗
MassDOT
What ad agency is this ______ @ no fixed address
Mischief
As an AE it's important that you manage your client. How should you be communicating with them and how frequently.
Communicate in whatever works best with the client and at minimum sending weekly updates.
How many VPs/SVPs are in AdLab
12 total!
Strategy: CB, RP, RR
Creative Brief, Research Proposal, Research Report
📚🏫🧑🧑🧒
Fiore Montessori School
WPP, Dentsu, IPG, Publicis, and Omnicon
What’s a common challenge AEs face in their role?
A. Too much solo work
B. Balancing creative integrity with client demands
C. Lack of meetings
D. Not enough access to clients
B. Balancing creative integrity with client demands
Name TWO ad agencies Professor Zupp worked at?
BBDO, Ogilvy, Publicis and R/GA
KPI
Key Performance Indicators
🥼🩺📊
The Schwartz Center
What rival group did the Omnicon Group acquire in 2024
Interpublic Group
True or false: a deliverable can be sent over email if faculty has approved it
False
What year was AdLab founded?
1974
ROAS
Return on Ad Spend
👩🏼🧑🔬🎦
Geena Davis Institute (GDI)
Which British-born ad agency giant, now a global holding company, famously coined the phrase "the consumer isn’t a moron, she is your wife."
What is Ogilvy & Mather/ Ogilvy