Argument
What is the Greek term that refers to Argument?
Logos
What is the Greek word that refers to Character?
Ethos.
Pathos.
What are the three elements of an argument?
Claim, Reason, Assumptions
In the example in the book about Kanye West and Taylor Swift, who lost their ethos and how?
Kanye West lost his ethos when he interrupted Taylor Swift's acceptance speech at the MTV Music awards to say Beyonce should have won.
How are emotions rhetorical?
Emotion can be rhetorical because it influences the way we think and act.
Name one type of claim that is listed in the book.
Explain how research relates to character.
When you have done your research and know what you are talking about, it is easier for people to trust what you say.
Think of a claim, reason, and assumption.
Example: Dogs are better than cats because they are nice.
Assumption: People think that cats are nice. Cats and dogs are not equal.
To be "inclined to one side" of an argument.
What does the phrase "emotions drive the brain" tell us about the rhetorical power of emotion?
Because everyone experiences emotion in some way or another, it makes sense that emotion influences the way we think and the choices we will make, which is what rhetoric is all about.
A rebuttal to a claim.
Name three ways that you can build ethos in writing.
Name three ways you can use pathos in writing.
Concrete details, shared values, stories, amplify with word choice, call to action,