Amazon Ads
When are Amazon Ads available through Spectrum Reach?
NOW! Amazon Prime, Freevee, Twitch and Fire TV Channels are available as standalones in 4Q and will be bundled into our current streaming solution starting in January
What is the percentage of LIVE sports available through the Spectrum Reach universe?
93% of all LIVE sports
97% of all sports - Sports Center, 30 for 30, etc.
What are our average video completion rates for streaming/CTV?
We are proud to say high 90% range!
Most campaigns have above 95% video completion rates.
Actor Steve Carell plays what memorable character in the popular TV series “The Office”?
Michael Scott
Our streaming solution reaches Spectrum Households only.
FALSE
We reach 86% of ALL available ad supported video in the Kansas City market.
Is there a rate increase or premium CPM for this new inventory?
NO! Prime Video, Freevee, Fire TV and Twitch are available at our current CPMs
How many NCAA Bowl Games are available in the 2024-2025 season?
35 different games. Interconnect and zone inventory are available
Can we access Spectrum Reach Streaming/CTV inventory programmatically?
YES!
We recently made our inventory available programmatically. This includes our O&O inventory: Spectrum News, Spectrum TV App, DirectTV Third Party Authenticated Apps (ESPN, BRAVO) & Xumo Play
According to Instacart, what the most disliked food in America?
Anchovies
Spectrum Reach does not have attribution/tracking tactics
FALSE!
Website Attribution
Customer Data Match
Retargeting & View Thru Tracking
With our new partnership, what type of unique reach does this provide?
Amazon Ads provides an additional 20% UNIQUE reach to our current streaming solution
What was the rating for the 10/7 Monday Night Chiefs game on ESPN vs. ABC?
10/7 Chiefs vs. Saints = 18.19 - ESPN
10/7 Chiefs vs. Saints = 21.38 - ABC
How many streaming networks and publisher partners do we have?
450+ streaming networks and publisher ranging from Roku, Sling, Tubi, Fubo, Vizio, Amazon Ads and More!
What country uses approximately four billion miles of toilet paper each year?
China
The Spectrum TV App is ranked, by ComScore, as the # 1 most viewed streaming TV service in the U.S on an hours per household basis.
TRUE!
Let's talk 1st party data! How many total HHs do we have access to 1st party data insights?
205 Million HHs! Spectrum Reach has viewership data in 30 million homes and Amazon has an additional 175 million homes!
This equals BILLIONS of data points.
Can we target sports via Streaming/CTV?
YES! We offer in-telecast March Madness, NFL, College Football, NCAA Bowl Games, MLB Post Season NBA and NHL Playoffs streaming packages.
PLUS -
Additional reach by retargeting those who've tuned into the games as they watch other streaming content throughout the flight.
What are our average Streaming/CTV CPM's?
We average $28-34 gross CPMs for most Streaming/CTV campaigns.
*Addressable campaigns are higher
What is the only planet in our solar system to rotate clockwise on its axis?
Venus
Spectrum Reach was the 3rd local media sales organization to achieve TAG Platinum Status.
FALSE! We were the 1st local media sales organization.
We are TAG certified against fraud and malware and certified for Brand Safety and Transparency.
We lead the industry in brand safety standards.
What does their break structure look like?
They pride themselves in the user experience. 3-5 minutes of ads for every 60 minutes of non-skippable content
How much higher is the response rate percentage for clients advertising in sports content?
Audiences are more likely to remember and take action when consuming live premium content. Advertising on sports networks generates a 24% higher response rate than average.
We have access to 93% of ALL live sports.
What is the name of our joint venture with Comcast?
Xumo! The Xumo stream box is an IP based box designed to help simplify our viewers user experience. Includes Spectrum TV App, Spectrum News, streaming cable apps, Live sports and more!
Who was the first president to visit all 50 states?
Richard Nixon
I can reach any zip code in the U.S. with Spectrum Reach solutions.
TRUE!
We reach up to 97% of the U.S consumers through our entire marketing suite (OLV, Display, Streaming, Linear).