This technique describes something using the 5 senses.
What is sense appeal?
100
An ad technique that encourages you to do something or buy something because everyone else is.
What is bandwagon?
100
You are creating an ad for work boots. You decide to market your product to men, especially men who have industrial, construction, or agricultural jobs. This group of people is the _____________.
What is the target audience?
200
List 5 places advertisements are found.
Magazines, billboards, tv, clothing, transportation, radio, possessions, movies, buildings, etc.
200
List one question a smart consumer asks.
-What group, company, or organization is responsible for the ad?
-What does the ad say or suggest about the product?
-What is the ad trying to get you to buy, do, or think?
200
This technique tries to say as many good things about the product as it can.
What is card-stacking?
200
This ad technique says negative things about the oppossing candidate, product, or company.
What is name-calling?
200
You decide to run a magazine ad. Which of the following would be a good magazine to choose?
Sports Illustrated
Hunter Weekly
Time
Tech Today
Women's Health
What is Hunter Weekly
300
The main reason ads are created
To sell something
300
What does FTC stand for? What do they do?
-Federal Trade Commission
-Protects consumers by creating and enforcing laws for advertisers.
300
An ad uses a picture of the ocean when advertising a certain drink, hoping you will transfer your positive thoughts of a tropical area to that tropical drink. What ad technique is this?
What is association?
300
What is emotional appeal?
Persuasion through your emotions - making you feel really sad or touched by the ad.
300
You get hired to create a commercial for work boots. Before you start filming and editing, what should you make?
What is a storyboard?
400
A secondary reason ads are created
To pay the cost of programming
400
How many basic laws does the FTC have for advertisers?
3
400
A billboard says, "Is your business insured against flood damage? Don't be caught off guard." It shows a picture of a building ruined by a flood. What ad technique is this using?
What is fear?
400
Give an example of how humor is used as an ad technique.
The group should talk about a specific ad they have seen that used humor.
A specific group of people a company tries to sell to.
500
List the 3 laws of the FTC.
1. Ads must be truthful and non-deceptive
2. Advertisers must have evidence to back up claims
3. Ads cannot be unfair.
500
"Zyrtec worked for me! I used to never be able to spend time with my kids outside in the fall and spring, but now I can. It is all because of one allergy pill that made a huge difference." Which ad technique is being used?
What is testimonial?
500
Give an example of a call to action.
The group should make a call to action statement such as, "Come down to Woodhams and pick out a new car today!"
500
What would be a good TV channel/show to advertise Cat footwear on?
They should list a show guys like to watch and in which work boots might be needed. Some that come to mind are Dirty Jobs, Man vs. Wild, Mythbusters, etc.