This annual 72-hour sprint lets Ad Club members flex real-world campaign skills.
What is the Robertson Rally/Rush?
You claim to hate me but still tap my power for ideas and visuals, what am I?
What is Artificial Intelligence?
This beverage category once again dominated ad spend during the broadcast, with multiple brands competing for attention.
What is beer?
This Richmond agency champions the motto “Bold Brands Win” and works across advertising, branding, digital, and PR services.
What is Madison+Main?
This fast-food chain’s “Where’s the Beef?” campaign in the 1980s helped reposition it against larger competitors like McDonald’s and Burger King.
What is Wendy's?
This was the year Ad Club won Student Organization of the Year.
What is 2022?
I am who your advertisement aims to lure in.
What is target audience?
This creative strategy, heavily used in this year’s Super Bowl ads, leverages famous actors, musicians, and athletes to boost memorability and social sharing.
What is celebrity endorsement?
This small Richmond agency’s mascot is a blue fuzzy monster.
What is Familiar Creatures?
The “Think Different” campaign was created to reposition this tech company in the late 1990s.
What is Apple?
This former Ad Club president, known as the “Hot Dog Brand Ambassador,” spends most of his days on the road.
Who is Trey?
The blueprint for you and your client's vision.
What is creative brief?
A 30-second national Super Bowl spot in 2026 reportedly cost advertisers approximately this dollar amount.
What is around $7–8 million?
This Richmond agency aims high by blending media, creative, and strategy. Its very name suggests it helps brands rise above the noise.
What is Elevation Advertising?
This automaker’s 1960s “Think Small” campaign, created by Doyle Dane Bernbach, is widely credited with ushering in the creative revolution in advertising.
What is Volkswagen?
These ads earned Ad Club’s S-tier ranking in this year’s Super Bowl.
What are Levi’s, Pepsi, Instacart, and Dunkin’?
I'm a short song used in commercials and usually mention a brand or product benefit.
What is jingle?
Ben Stiller and Benson Boone transform into a 70s rock duo to serenade viewers about this fruit in a 2026 Super Bowl ad.
What is Bananas?
This advertising powerhouse helped create “Virginia is for Lovers” and grew into a globally recognized creative leader.
What is The Martin Agency?
The “Got Milk?” campaign was originally funded by this state’s Milk Processor Board.
What is California?
This was the year Ad Club at VCU was founded.
What is 1990?
This three-letter metric is what LinkedIn “marketing thought leaders” love posting about, claiming every campaign’s success hinges on it.
What is ROI?
During Super Bowl 50 in 2016, Mountain Dew’s commercial featured this creature.
What is Puppy Monkey Baby?
I’m crafting campaigns for brands like ESPN, Tito's Vodka, and FanDuel. My name sounds like school subjects but I build modern legends for brands, who am I?
What is Arts & Letters?
Leo Burnett created this mascot in 1933, whose "snap, crackle, pop" jingle became one of advertising's earliest audio hits.
What is Rice Krispies?