Ad Club at VCU
The Industry
Super Bowl
Local Agencies
Iconic Campaigns
100

This annual 72-hour sprint lets Ad Club members flex real-world campaign skills.

What is the Robertson Rally/Rush?

100

You claim to hate me but still tap my power for ideas and visuals, what am I?

What is Artificial Intelligence?

100

This beverage category once again dominated ad spend during the broadcast, with multiple brands competing for attention.

What is beer?

100

This Richmond agency champions the motto “Bold Brands Win” and works across advertising, branding, digital, and PR services.

What is Madison+Main?

100

This fast-food chain’s “Where’s the Beef?” campaign in the 1980s helped reposition it against larger competitors like McDonald’s and Burger King. 

What is Wendy's?

200

This was the year Ad Club won Student Organization of the Year.

What is 2022?

200

I am who your advertisement aims to lure in. 

What is target audience?

200

This creative strategy, heavily used in this year’s Super Bowl ads, leverages famous actors, musicians, and athletes to boost memorability and social sharing.

What is celebrity endorsement?

200

This small Richmond agency’s mascot is a blue fuzzy monster.

What is Familiar Creatures?

200

The “Think Different” campaign was created to reposition this tech company in the late 1990s. 

What is Apple?

300

This former Ad Club president, known as the “Hot Dog Brand Ambassador,” spends most of his days on the road.

Who is Trey?

300

The blueprint for you and your client's vision.

What is creative brief?

300

A 30-second national Super Bowl spot in 2026 reportedly cost advertisers approximately this dollar amount.

What is around $7–8 million?

300

This Richmond agency aims high by blending media, creative, and strategy. Its very name suggests it helps brands rise above the noise.

What is Elevation Advertising?

300

This automaker’s 1960s “Think Small” campaign, created by Doyle Dane Bernbach, is widely credited with ushering in the creative revolution in advertising. 

What is Volkswagen? 

400

These ads earned Ad Club’s S-tier ranking in this year’s Super Bowl.

What are Levi’s, Pepsi, Instacart, and Dunkin’?

400

I'm a short song used in commercials and usually mention a brand or product benefit.

What is jingle?

400

Ben Stiller and Benson Boone transform into a 70s rock duo to serenade viewers about this fruit in a 2026 Super Bowl ad.

What is Bananas?

400

This advertising powerhouse helped create “Virginia is for Lovers” and grew into a globally recognized creative leader.

What is The Martin Agency?

400

The “Got Milk?” campaign was originally funded by this state’s Milk Processor Board.

What is California?

500

This was the year Ad Club at VCU was founded.

What is 1990?

500

This three-letter metric is what LinkedIn “marketing thought leaders” love posting about, claiming every campaign’s success hinges on it.

What is ROI?

500

During Super Bowl 50 in 2016, Mountain Dew’s commercial featured this creature.

What is Puppy Monkey Baby? 

500

I’m crafting campaigns for brands like ESPN, Tito's Vodka, and FanDuel. My name sounds like school subjects but I build modern legends for brands, who am I?

What is Arts & Letters?

500

Leo Burnett created this mascot in 1933, whose "snap, crackle, pop" jingle became one of advertising's earliest audio hits.

What is Rice Krispies?

M
e
n
u