Commercials
Know commercials we saw in class
United Health Care - Our Song
Pepsi Max - Test Drive, etc
What is product placement?
A product pays to be placed in a tv show/movie/music video
Which 2007 movie is said to have helped save a major car company?
Transformers
What is retroactive product placement?
The inclusion of a product in a music video that has a definite time span.
The movie that Ray Ban asked to introduce their new aviator sunglasses was...
Top Gun
What commercial was the first to introduce a soda product endorsed by an athlete and musician?
Sprite - Obey your thirst, it had Missy Elliot, Tim Duncan and Kobe Bryant
Name the three products featured in "The Big Bang Theory".
Lysol, Purell, Apple/Siri
Which movie extended an SNL skit and why was it extended?
Wayne's World and because of popularity for making fun of product placement sell outs.
What is a PSA?
Public Service announcement/ad
Which musical group allowed their famous song to be used as a product in the opening credits of a major movie?
Queen - Bohemian Rhapsody
What insurance company based a series of commercials off real life insurance claims they received?
All State
What are two of the main products in the first season of "Stranger Things"?
Eggos and Coca Cola
Which movie made the main product the biggest toy company in the world?
The Lego Movie
What music video mimicked the movie "Clueless"?
Fancy by Iggy Azalea
On the color emotion guide, which color means imaginative, wise and creative?
Purple
What was the number one commercial during the 2014 super bowl?
Doritos - Time Machine
What TV show helped change the roles of product placement when it came to Apple products?
Modern Family
Which movie is said to have saved Ray Ban as a company?
Risky Business
How many products were in Lady Gaga's music video?
26
Be sure you can name at least FIVE of them.
What product did Spielberg end up using in E.T. and why was it important to that company at the time?
Reeses pieces, and because it was about to be discontinued
What insurance company had backlash for it's 2015 super bowl ad? What was the reasoning for the backlash?
Nationwide - Make safe happen. children dying
What was Netflix's most successful subscriber only series that helped them set the gears in place for other Netflix only shows?
House of Cards
Why was 2014 such a big year for product placement in movies?
There was an average of 14 products in each of the 35 blockbusters.
Why is Britney Spears' video for "hold it against me" important for product placement?
Mars M&M's/LifeSavers