Know Your Media
This popular magazine mocked advertising campaigns with satirical humor.
Ballyhoo
This frugal phrase, popularized during the Great Depression, encouraged consumers to stretch the life of their goods.
Use it up, wear it out, make it do, or do without
This marketing strategy encourages consumers to replace products frequently by designing them to become outdated or non-functional over time.
Planned obsolescence
Designed to appeal to housewives, these programs featured recurring characters in ongoing emotional plot lines and became known by this name.
Soap Operas
This U.S. president reassured the Depression-era American public with weekly radio fireside chats.
Franklin D Roosevelt
During the Depression, the public increasingly saw advertising in this negative light.
Dishonest
The tail fin design of many 1950s automobiles was inspired by these.
Bomber planes
This group, previously overlooked, became a key target for marketers in the 1950s, leading to a rise in consumer sales.
Teenagers
The 1939 World’s Fair focused on innovation and progress under this futuristic theme.
World of Tomorrow
This ultimately ended the Great Depression by revitalizing industrial production and employment.
World War II
This artist’s work exemplified the return to traditional American comforts in the postwar era.
Norman Rockwell
This company used sexualized, pin-up style illustrations in their advertising.
Springmaid
A scandal involving this type of television program led networks in the 50s to take over programming responsibilities from ad agencies.
Quiz shows
This economic trend, defined by a 25% increase in birthrate, shaped consumer demand in postwar America.
Baby Boom
In the 1950s marketing campaigns heavily focused on this area of the home.
Kitchen
In the 1950s, advertisers tailored campaigns to fit the lifestyle and aspirations of this unit.
Suburban families
During World War II, advertisements emphasized these three values to encourage rationing and support for the war effort. Name two
conservation, teamwork, and patience
In the postwar era, this demographic variable became the most influential factor in shaping marketing campaigns.
Gender
Three strategies defined marketing in the 1950s. Name one
1. designing products to match consumer needs,
2. Manipulating prices and offering credit
3. Planned obsolescence
his government program, abbreviated as "NRA," aimed to stimulate economic recovery during the Great Depression.
National Recovery Act