This retired product "extended" advertising reach of the TT network onto the MSN family of sites
What is Audience Extension?
100
This organization serves as the universal standard & specifications for the online advertising industry.
What is the IAB
100
In the word, IFRAME, the letter I stands for this word that helps to define the sequence in which an ad page loads with IFRAME elements
What is Inline?
100
Boolean Logic targeting can only be used within this tab of DFP ad placements
What is the Content Tab?
100
These quarterly awards offer prizes like iPads to submissions of creative ideas or solutions that have been implemented and are chosen in a quarterly review process.
What are the Innovation Awards?
200
This ad product requires the use of Master & Companion ad units.
What are Topical Info Centers (TICs)?
200
Formerly known as Eyeblaster, this division of DG is a global provider of digital advertising solutions that optimize the use of media, creative, and data for enhanced campaign performance.
What is MediaMind?
200
The language commonly referred to HTML, stands for this
What is HyperText Markup Language?
200
This DART ad tier, serves non-guaranteed or "remnant" programs when Standard tier campaigns are on pace or completed.
What is the Bulk tier?
200
An integral system for TechTarget, PDS, stands for this.
What is Product Delivery System?
300
Recently transitioning from Streaming to Ad Ops, this product uses the LiveAdvisor system to facilitate a "chat" environment for sponsors and users
What is the ITKE Live Chat?
300
Online banner campaigns have 3 distinct rate types most commonly supported in the industry;
CPC, which stands for Cost - Per - Click
CPA, which stands for Cost - Per - Acquisition
and,
CPM, which stands for Cost-Per-....this
What is Thousand?
300
The backslash symbol, / is placed in front of a command or tag and represents this type of HTML tag
What is a close (or end) tag?
300
This DART ad unit type can only be associated to one ad call per page on a website.
What is Interstitial?
300
This SST includes teams that reach across foreign lands and also supports consumers & prosumers with intent to purchase a technology product in the near future.
What is Global?
400
This family of products currently has 2 distinct product types – Brand & Demand – offering customized client units that can run across Content Assets & Websites.
What is the Engage family?
400
A name synonymous to a book of maps or charts, this 3rd party ad server provides their ad tags with display previews of each tag on an HTML page.
What is Atlas?
400
The following HTML tags in the example below define this font styling:
Text copy here
What is bold?
400
***********DAILY DOUBLE!!!!!****************
Under what ‘Advertiser’ in DART would you expect the 1x1 Blank Pixel to be located under?
What is the 'Bulk Ads' advertiser?
400
This TechTarget "creative" group produces Flash and HTML designs for various projects throughout the company; including special request house ads for Marketing.