Industry News
Who is currently the most viewed news source?
Fox News
4,000,000 impressions at a $5 CPM. What is the total cost?
$20,000
What is the fastest land animal?
Cheetah
The limit on how many times one user sees an ad
Frequency cap
What is our most popular show currently on the CW?
Sullivan's Crossing
This recent $110B merger was between which 2 companies?
Paramount and Warner Bros
A client has a $210,000 budget and wants 12,000,000 impressions. What CPM must they get to?
$17.50
What is the most consumed drink in the world after water?
Tea
The document a client sends to request pricing/plans from the vendor
RFP (request for proposal)
In early September the CW aired its most watched sports broadcast. What conference was the game?
ACC Football
Which media company is laying off 6% of their staff (about 1,000 jobs)
Netflix
What is a $30,000 gross budget in net?
$25,500
What movie won best picture at the 2025 Oscars?
Anora
The signed contract that confirms a digital ad buy
Insertion Order (IO)
The sale or distribution of television programs to individual stations market by market, outside the national network system. For the CW this includes Game Shows and Police 24/7.
Syndication
Which store is considering placing digital screens for ads in store?
Target
The rate card CPM is $30, and the client wants a $24 CPM. What % of rate card is that?
80%
What is the hottest planet in our solar system?
Venus
Buying ads automatically through software rather than by hand
Programmatic
Unites Nexstar's owned & operated broadcast footprint including FOX, NBC, ABC, CBS, and CW affiliates with CW Sports and NewsNation, plus premium digital assets to deliver curated cross-platform advertising packages.
Nexstar Total Audience
The CEO of this company is resigning after 43 years due to "ideological differences"
CNN
The CPM rises from $8 to $10 on a $20,000 budget. How many fewer impressions?
500,000 (20% fewer)
What year did the titanic sink?
1912
This advertising strategy combines search engine optimization with pay-per-click (PPC) ads to boost a website's visibility on search engines like Google
SEO advertising