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Hype
Using words like amazing and incredible make products seem really exciting.
Humor
Using ads that make you laugh, can catch your attention and be memorable.
Fear
Using a product to solve something you worry about, like bad breath.
Must-Have
Suggesting that you must have the product to be a happy, popular, or satisfied.
Sense appeal
Using sights and sounds to appeal to your senses: sight, touch, taste, etc.
Games and activities
Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.
Call to action
Telling you what to do- "Buy today!" or "Vote now."- removes all doubt about next steps.
Prizes, sweepstakes, and gifts
Using a chance to win a prize to attract attention.
Association
Using images (like a cartoon character or the American flag), in the hope you'll transfer your good feelings about the images to the product.
Testimonials and endorsements
Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Special ingredients
Promoting a special ingredients may make you think the product works better than others.
Sales and price
Showing or announcing a discounted price can make a product look better.
Repetition
Repeating a message or idea so you can remember it.
Claim
Informing you about how the product works or helps you.