Creative Messaging
This ad type highlights a financial benefit or discount to motivate consumers to take action
Savings Ad
These ads are typically branded communications that present efficacy and/or safety data from a therapy’s clinical studies to inform both HCPs and patients at the moment of care.
Clinical Results
This branding promotes a specific healthcare product by name while presenting its benefits and required risk information, following FDA guidelines.
Branded Full-Claim
This ad features promotional messages that recruit participants by informing them about ongoing or upcoming medical studies.
Clinical Trial
These ads typically promote programs, tools, and resources to help patients start, stay on, and afford their prescribed treatment
Support Ad
These ads are designed to influence prescribing behavior and patient requests by emphasizing access and affordability. They highlight a therapy’s coverage and access status.
Formulary
This ad educates viewers about a health condition or symptom without referencing any specific brand or product.
Unbranded
This ad promotes software-based treatments for preventing or managing medical conditions.
Digital Therapeutics
These ads highlight signs and symptoms of a condition, potential consequences of not treating it, and encourage speaking with a healthcare provider—without naming a specific drug
Disease State Awareness
These ads highlight how well a drug works (e.g., clinical outcomes, response rates), its safety and tolerability profile, and key administration details such as route, storage, and frequency
Efficacy/Safety/Dosing
These ads feature non-prescription, ready-to-use products that people use regularly
OTC/CPG
This ad promotes awareness, healthy behaviors, and health issue education.
Public Health
This ad connects with patients at the point of care by sharing real stories or experiences with a therapy, condition, or support program. They may be branded or unbranded.
Patient Profile
These ads serve as subtle brand reinforcers that maintain awareness without making clinical claims.
Reminder
This ad features healthcare marketing tools promoting specific tests during patient visits.
Diagnostic Testing
This ad highlights electronic accessories worn on the body that monitor and sometimes transmit health metrics.
Wearable Devices