10-year limited time warranty
Hyundai's Non Profit Organization to Fight Children's Cancer
Hyundai Hope on Wheels
What are the 4 dots on the Hyundai Steering Wheel mean?
Morse Code for H
What is Addressable TV?
A targeted advertising strategy that uses data and software to deliver personalized ads to specific households or individuals while they are watching TV
What is the difference between EV and ER in EDO? Not just the acronyms
EV is a unit that represents the increased volume of searches following an ad
Media ER (engagement rate) represents the relative performance of an ad attempting to control for confounding variables such as creative and advertiser representation.
How does Strategy Measure success for a Media Channel?
Setting a KPI for the channel/Campaign that aligns with client objective.
Which vehicle has the longest electric range?
IONIQ 6 at 346
Who was the first brand to launch a vehicle configurator on TikTok?
According to WonCanvas Awards, Kia... when in reality Hyundai launched it first.
What are the Big 3 Japan Autos?
Honda, Nissan, Toyota
Clients have sent a request to look at NBA ratings. Which tool would you use to pull schedules and ratings?
Nielsen
What is Hyundai's mix of 15s / 30s?
30%/70% All months except SEV Months are 50/50%
What is the full name of the limited vehicle made to celebrate the 100th Anniversary of Disney?
Hyundai IONIQ 5 Disney 100 Platinum Edition
How many seats does the Santa Fe have?
7 except for Calligraphy which only has 6
How to calculate a CPM?
CPM = Spend/IMPs*1000
DAILY DOUBLE!
What is the creative rotation starting on Jan 3rd?
Name the Hyundai Audiences that Strategy will be reporting Upfront media against in 2025?
Someday Maybes, True Prospect SUV, True Prospect EV
What does the H logo for Hyundai represent?
The logo represents two people shaking hands, emphasizing the commitment to customer service and the person buying the vehicle.
Name 3 current Hyundai Brand Ambassadors?
Howard Stern, Lance Bass, Bobby Bones, Gary Dell’Abate,
Bonus 100 points if you can say which vehicle Lance is in.
How to calculate a Reach?
Reach = Impressions / Frequency
What platform leads in watch time over Netflix, Hulu and Peacock?
YouTube
What Percentage of the Audience targeted buys are going to target EV audience?
50% of the targeted by will be toward the EV audience
What is Hyundai's alternative fuel vehicle?
Nexo
What model was the first Hyundai available in the US and in what year? Hint: It is the same name as something you use almost every day in your jobs.
Excel; Feb 1986
How to calculate TRPs into IMPs?
IMP = TRP * Universe Size / 100
How many Avengers did Hyundai work with to sell the Tucson in "Question Everything?"
6 (Loki, Wanda, Cap/Falcon, Thor, Black Panther, Captain Carter)
What channel provides the best contextual ad placement?
Social Media; TikTok Pulse (PP)