Marketing Vocabulary
The group of consumers your product is specifically designed to reach.
What is a target market?
How many guest speakers did we have this semester?
What is three?
The percentage of people who like, comment, or share your post.
What is engagement rate?
The famous phrase shouted at games and printed everywhere at UA.
What is “Bear Down”?
“New ___” was so hated by consumers in the 1980s that the company brought back the original formula.
What is New Coke?
What are the 4 Ps?
What are Price, Place, Promotion, and Product?
Where did AdCats volunteer at Eller Make A Difference Day?
What is Old Pueblo Community Services?
When you show ads to someone who visited your website but didn’t convert.
What is retargeting?
As of the 2024–2025 season, Arizona Athletics competes in this major Power Five conference.
What is the Big Ten?
This fast-food brand became a Twitter legend for roasting other companies and customers.
What is Wendy’s?
The process of dividing a market into smaller groups based on needs, behaviors, or characteristics.
What is segmentation?
What icebreaker did we play in our first meeting?
What is Guess Who?
The practice of optimizing content so it ranks higher in search engines.
What is SEO?
The oldest building on campus, completed in 1891.
What is Old Main?
This soda company was dragged in 2017 for an ad implying a celebrity handing police a soda could end protests.
What is Pepsi (Kendall Jenner ad)?
The percentage of the total market a brand controls.
What is market share?
The country Camilia is studying abroad in.
What is Spain?
A piece of content designed to provide value—like tips, guides, or infographics—rather than directly selling.
What is content marketing?
This Kardashian attended the U of A.
Who is Kourtney Kardashian
On International Women’s Day, this fast-food chain tweeted “Women belong in the kitchen,” leading to instant internet chaos.
What is Burger King (UK)?
Predicting the long-term revenue a customer will generate.
What is customer lifetime value (CLV)?
This company — represented by one of our guest speakers — uses the slogan ‘Inspiring People to Shine.’
What is "Mister Car Wash"
A style guide that keeps all your posts visually aligned.
What is a brand kit?
The university’s first graduating class had exactly this many students.
What is two? (Two women)
This fast-food chain accidentally went viral when someone recorded a rat falling from the ceiling.
What is Popeyes?