OPERATIONS
What does VOFA stand for & what is the % expectation?
What is Visual On Floor Availability & 99%
How did ADIDAS get it's name?
It's founders name is Adi (Adolf) Dassler.
What does CEI stand for?
Connect Engage Inspire
What does FAB stand for?
Features Advantages and Benefits.
How can members sign-up for our membership?
in store using their email at checkout
or downloading the adidas app
Replenishment should take place how many times a day?
minimum 4 times a day
or
every hour
What is our oldest sneaker in our collection?
Superstars
What are the focus areas for Connect?
Acknowledge and Greet
Adapt to customers profile
Approach
What are our three support levels for our sports bras? Give an example of an activity for each one.
light support
mid-support
high support
creating an account
completing profile
making purchases online and in store
leaving product reviews
Where does the RFID tag belong on Footwear?
Under the sole of the sneaker
What year was adidas founded?
1949
What are the focus areas for Engage?
Discover needs
Recommend Initial Product
Deal w/ Doubts and objections
What are the 3 benefits of our new UB21's?
6% more boost
Primeknit+
LEP (Linear Energy Push)
How many points does a customer accumulate per dollar?
10 points for every dollar spent
What is RFID? How is it used?
What is .. Radio Frequency Identification
it is a merchandise management tool that we use to be able to locate items throughout the store.
we use it for stock takes as well !
Who was the first to collaborate with the superstar?
RUN DMC
What are the focus areas for Inspire?
Offer Advice on additional products
Deliver a seamless checkout
Create lasting impressions
Name all 5 benefits of boost
cushioning
energy return
durable
all temperature performance
adaptive
What are the membership levels?
Challenger
Playmaker
Gamechanger
Icon
RFID helps improve three things. What are they?
stock accuracy
on floor availability
conversion
Where and when did the trefoil make its first appearance?
1972 Olympic Games in Germany
What are 5 Hero behaviors and what section of CEI does it fall under?
Connect:
greet repeat customers, name drop, be positive, confident & energetic ,reconnect w/ customers who are just browsing
Engage:
share personal stories, share inspiring stories about sports/athletes, for expert advice hand over customer to specialist on your team, bring one more choice for FW & apparel requests, serve 2 or more customers at a time
Inspire:
make additional product recommendations, walk customer to cashwrap, make cashier personal for customer, give a personal farewell & reason to come back.
What is 4D?
the worlds first high-performance midsole crafted with light & oxygen
Hype Access
Creators ID
Personalized Content
Purchase History
Free returns