Ideation
The core role of business in society is to increase an economy's _________.
standard of living
Beliefs, or moral standards, about what is right and wrong or good and bad
Ethics
SWOT Analysis includes strengths, weaknesses, opportunities and ______
Threats
What type of users are financial accountants concerned with?
external users
Popular social network for recruitment and networking among professionals
From the article "How to develop hundreds of business ideas, the first piece of advice Candace Landau provides is to develop what type of skills?
problem solving or problem seeking
List three (3) organizational stakeholders.
Customers, Employees, Owners/Investors, Local/global community, Suppliers
The method of marketing research used in the Coke vs. Pepsi Challenge
Experimentation or focus group
Field of accounting that serves internal users...
Managerial accounting
HR's core role within an organization is to leverage ______ for competitive advantage
employees
The two categories of distinctive competencies include: new niche in an established market and ___________.
new market
Providing appropriate/accurate information to shareholders regarding financial performance is benefiting which organizational stakeholder?
Investors
List two (2) influences on consumer behavior.
psychological, personal, social, and cultural
The simple intuition behind the accounting equation is the idea that everything the company has belongs to the ________ or _________.
owners; someone else
Why does employee diversity matter? Name two benefits.
Diverse backgrounds, experiences, and perspectives = more effective problem-solving and idea generation for product/other improvements
________ is, generally, a 2-3 word statement that explains why an organization exists.
Mantra
The main difference between ethics and CSR is that ethics, generally, are ___________ and CSR is ____________.
guiding principles; the practical application of ethical concerns
In which country did Starbucks fail to successfully penetrate the coffee market?
Australia
If you have $100,000 in assets and $40,000 in owners equity, what are your liabilities?
$60,000
The set of attitudes, values, and standards of behavior that distinguishes one organization from another
Corporate Culture
From the article "How to come up with hundreds of business ideas", the author describes good business ideas like _________.
Networks
What are the two required dimensions of CSR?
economic; legal
What are the 4Ps of the Marketing Mix?
Product, Pricing, Place, Promotion
This financial statement includes the accounting equation.
Balance sheet
A study of the tasks required to do a job well.
Job Analysis
From the Ted talk "The Art of Innovation", Guy Kawasaki suggests that when we are developing new business ideas we should be pursuing ___________ and not __________.
meaning; money
What are the two expected/desired dimensions of CSR?
ethical, philanthropic
Cost, product differentiation, service differentiation, and niche are all types of _____________.
Competitive advantage
A loan that requires the borrower to pledge specific assets as collateral is an an example of a __________ loan.
secured
The tasks and responsibilities of a job is called the ______ and the skills, knowledge, and abilities a person must have to fill a job (i.e., the required qualifications) is called the _______.
Job description; Job specification
From the Ted talk "The Art of Innovation" Guy Kawasaki mentions "Rolling the DICE" when generating new business ideas. What does DICE stand for?
Deep Intelligent Complete Empowering Eloquent
In "The Friedman Doctrine" of 1970, economist Milton Friedman argues that the appropriate agents of social causes are ________.
individuals
Advertising, personal selling, discount sales, and personal relations are all related with what "P" of the marketing mix?
Promotion
What are the three (3) broad categories of financial statements?
Balance Sheet, Income Statement, and Statement of Cash Flows
Name 3 of Google’s five dynamics of a successful team
psychological safety, dependability, structure/clarity, meaning, impact
What is the difference between a for-profit and not-for-profit company?
For profit companies disperse profits to shareholders.
Not for profit companies invest profits back into the business.
For Milton Friedman, a company's only responsibility is to its _________.
shareholders
This is a particular group of people or organizations on which an organization's marketing efforts are focused.
Target market
The Balance Sheet describes the __________ of the company, the Income Statement describes the _________ of the company, and the Statement of Cash Flows describes the __________ of the company.
net worth; profitability; liquidity
Name the five primary HR management activities, in order.
Job analysis/design; Employee recruitment; Employee selection; Performance planning and evaluation; Retention/turnover
A core competency provides access, uniqueness, and _________
Value
What is the name of the analysis/report that looks at the extent to which an organization has defined its social goals, analyzed the resources it needs to achieve those goals, progress towards those goals, and other areas that need attention?
Corporate Social Audit
From "The Case of Starbucks", describe how they failed to penetrate the foreign market according to two (2) of the four (4) components of the marketing mix.
Product: Too big and sugary for local tastes
Pricing: Too expensive
Place: Too "available"
Promotion: Impersonal distribution
It guarantees loans to small businesses and startups so commercial banks can safely make them.
Small Business Administration (SBA)
Name the five primary items (in the correct order) of the employee selection process
Initial screening; Employment testing; Selection interview; Background/reference checks; Decision to hire