Implementation
Custom Variables
Segmentation
Reporting
Potpourri
100
The name of the core javascript file that Adobe Analytics uses that must be on the page
What is the s_code
100
The 4 types of custom variables available to be used in Adobe Analytics
What are eVars, props, events and list variables
100
The three types of buckets I can use to segment my data in Adobe Analytics
What is hit, visit and visitor
100
Two of the reports that are available in the site content section of the interface
What is pages, site sections, custom links, exit links, download links, server
100
When data is collected by Adobe, what is the first thing that can be put in place to alter the data after it is collected
What is processing rules
200
If a site uses a third party tracking server this will always appear as the end of the tracking server domain.
What is 2o7.net?
200
The three types of allocation that can be set for an eVar.
What is most recent, linear and original value
200
If I want to see data that spans multiple sessions across a month's worth of data I would use this segmentation bucket.
What is visitor
200
What metric is used in eVar reports to ensure that data is being collected
What is instances
200
When performing QA using Charles Web Debugging proxy software, what are the values for props and eVars that appear in the software?
What is c and v
300
The name of the call that is used to custom track a link on a website.
What is an s.tl call
300
Breaking custom variables down by each other in a report.
What is correlation
300
The three different operators you can use in segmentation to nest buckets together.
What is and, or, then
300
Unique visitor reports are found in what section of reporting in the interface
What is site metric reports
300
Name one of the variables that appears in Charles to designate if a request is a custom link call.
What is pev, pev2, pe
400
The products string that will need to appear on the confirmation page of a user that has purchased a shirt for $9.99 and pants for $9.99 and the client doesn't record a product category.
What is s.products=';Shirt;1;9.99,;Pants;1;9.99'
400
eVar allocation is set to most recent and a user comes to a website and searches for books, magazines and cooking in that order and then signs up for a newsletter, which search term will get credit for the newsletter sign up?
What is cooking
400
I want to see traffic from Twitter that came to my site and viewed a minimum of 3 pages, which bucket would I use and which operator would I use
What is visit with referring domain AND pages > 2
400
What are three metrics that can be used in custom traffic reports
What is page views, visits, visitors, time on site, time on page
400
The name of the tool that you would use to combine offline data in Adobe Analytics where you would classify a variable and add extra data via excel uploads
What is SAINT
500
A way for developers to use name value pairs to send data in a request as opposed to sending directly into a custom variable in a mobile app.
What is context data.
500
Multiple newsletters can be subscribed to at the same time and I want to capture them all in a delimited list in a variable and tie a success event to each one and report on them individually, which variable would I use?
What is a list variable
500
Grouping pages together and seeing traffic to those pages would be created by using this type of segmentation bucket
What is hit bucket
500
If I wanted to see the location of the visitors coming to my site what section of the interface would I look in.
What is visitor profile
500
The four sections of the s_code
What is global configuration, custom logic, plugins section, base code
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