Video & Animation
The number of pixels per inch in a digital image or video project.
What is resolution?
Product, Price, Place, and Promotion have this title.
What are the 4 P's of marketing?
A soda company has a commercial aired during the Superbowl. What type of media is this?
What is paid media?
NASA and Jeep are examples of this brand archetype.
A group of people that a business identifies as the most likely customer to purchase a product or service.
What is target audience?
The only video format that Express supports. Supports both video and audio tracks, and can be exported in high resolution.
What is MP4?
Marketing that business distributes over channels that it directly controls, which usually costs the business nothing to use.
What is organic marketing?
A shoe company shares an image of their new shoe design on their website. What type of media is this?
What is owned media?
Lego, Crayola, and Adobe are examples of this brand archetype.
What is creator?
A document that brands create to easily share the standards for using brand assets with designers. Used to maintain brand consistency across publications.
What is style guide?
A file format generally used for short video clips and animated loop images, designed to be shared online. Are generally lower resolution than other video files.
What is GIF?
Announcements to the target audience of a product that communicate details of the 4 P's of Marketing. Both informative and persuasive, communicates brand identity and product value.
What is advertising?
A customer from a local coffee shop posts a picture of their coffee on Instagram and tags the coffee shop. What type of media is this?
What is earned media?
Johnson & Johnson and Pampers are examples of this brand archetype.
What is caregiver?
What is infographic?
Premade motions that can be applied to objects and groups with a single click.
What is animation preset?
A farm sells their eggs and milk to a grocery store. This is an example of a _ relationship.
What is business to business (B2B)?
A strategy used by marketers to push extra content to customers who have previously visited their website or searched for their product.
What is retargeting?
Home Depot and Ford are examples of this brand archetype.
What is everyman?
A clearly identified text structure that emphasizes the most important text elements through font, size, color, and position.
What is hierarchy?
Called "easing" in other animation apps. It controls the acceleration/deceleration of the object's motion.
What is personality?
The four main activities used to communicate the product's value to the customer are Advertising, Sales, Direct Marketing, and Public Relations. These are also known as _.
What is promotional mix?
A strategy employed on people who have previously purchased or interacted with a product once before.
Skittles and Pop Tarts are examples of this brand archetype.
What is jester?
The overall image that a business wants to present to its customers.
What is brand identity?