The latest time or date by which something should be completed
Deadlines
Agreed upon by designers, project managers and client, refers to the protocols that will be used when saving files
File Name Convention
An aim or desired result
Goals
The act or process of making a design as fully perfect, functional, or effective as possible based on client feedback
Optimization
A tool in Photoshop that allows you to preview what the published version of your work will look on a particular output device
Proof Preview
A draw program (vector graphic editor) that is commonly used for logos, icons, and other scalable graphics
Adobe Illustrator
A paint program (bitmap graphic editor) that specializes in photo manipulation
Adobe Photoshop
The amount of money needed or available for a project
Budget
A person's performance of a task, timeliness, adherence to project purpose, etc. used as a basis for improvement
Client Feedback
An arrangement or combination of colors that are carefully selected to capture the attention and/or set a mood for the user when viewing a project
Color Scheme
Multiple renditions of the design to show clients, provides a visualization of a product before it is professionally completed
Design Comps
Digital graphic editing program that creates and/or edits vector graphics (example: Adobe Illustrator)
Draw Program
Digital graphic editing program that creates and/or edits bitmap graphics (example: Adobe Photoshop)
Paint Program
A particular group at which a film, book, advertising campaign, etc., is aimed
Target Audience
The style and appearance of printed materials, specific identifiers include style, font, typeface, etc.
Typography