Digital Ad Trends
It's the "future of digital advertising" with 71% of B2B marketers interested in using it for personalization
What is AI?
Umbrella term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.
What is AdTech?
There are approximately 200k of them in the US.
What is a company with enough revenue to justify >$1M in media spending?
This platform is the only way advertisers can access Youtube inventory.
These reports cover leaders in the ad tech category and what they do well
What are the Forrester Wave reports?
Most people prefer to learn about a product or service through this communication tactic
What is a short video?
Want to work with AdTech but don't really know how to use it.
What happens with young advertising agencies?
They are likely to have the widest range of complex emotions in the buying process.
Who is the decision leader?
What competitors are labelled as Walled Garden?
Google, Amazon and Facebook
This Adobe competitor has an interactive "Identity Quiz" on its website.
What is Neustar?
This is a tactic that involves both short videos and interactivity
What is shoppable video content?
To deliver the right content at the right time to the right consumers, so there's less wasteful spending.
Why do people use ad tech?
Targeting these people would require a "bottoms-up" awareness campaign.
Who are practitioners?
This company has the slogan of "Integrated Cloud Applications and Platform Services".
What is Oracle?
These two competitors were noted for their customer service in the Forrester Wave Cross-Channel Video Advertising Platforms, Q3 2019 Report
What are Amobee and 4C?
This form of advertising revenue is starting to slow in growth, with only 30.6% growth in 2018, a large decrease from the previously seen 46.6% growth
What is social media advertising?
Retargeting.
What represents 90% of online advertising?
They are most likely to be engaged in the discovery process of the buying journey.
Who are the Vision Leaders?
What other competitor is launching a large scale awareness campaign?
What is Salesforce?
This competitor's “In Human Terms” mini-series has garnered strong engagement on LinkedIn
What is The Trade Desk?
These 3 competitors are aimed to control 70% of digital ad spending by 2021
Who are Google, Facebook, and Amazon?
This is the only company that is on both the Forrester Wave: Data Management Platforms, Q2 2019 and the Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019
What is Adobe?