Early Life
At the age of 18, Adolphus Busch immigrated and settled in this city.
What is St. Louis, Missouri?
In 1857, Busch moved to St. Louis. A large number of German immigrants arrived in St. Louis due to political reasons in Germany and Bohemia, and the primary industry in St. Louis quickly became brewing beer.
Adolphus Busch created this brand of beer, now the world’s top-selling beer brand.
What is Budweiser?
In 1876, Busch created an American-style lager beer that instantly became a hit and named it Budweiser. By 1880, Budweiser was selling over 2,000,000 bottles a year.
This was Aldophus Busch’s favorite beverage.
What is wine?
Throughout his life, Busch preferred wine over beer.
“Before the interviewer asked his first question, he could be sure that Adolphus would ask this one, ‘Vell, vot to drink?’ One young man sought to please him by calling for Budweiser. ‘Ach,’ said Adolphus, ‘dot schlop?’”
Adolphus Busch was one of the first to do this in order to ship beer.
What is bottle it?
Bottled beer was a revelation, as it could now be stored longer and be shipped. Busch ordered a bottling plant to be built which produced 100,000 bottles a day.
Other Ventures 100: Busch served as a director of this 1904 event held in St. Louis.
What is the World’s Fair?
As one of St. Louis’s most prominent citizens, Busch was offered and accepted this position in 1904.
Adolphus Busch fought in this war.
What is the Civil War?
Busch enlisted in the Union Army in 1861 and was honorably discharged as a corporal after serving for three months.
Aldophus Busch made it his goal to try to create this, studying and blending together many different techniques.
What is a universally popular beer?
Before Busch, beer was only sold in the community it was brewed in. Busch wanted to create a beer that would appeal to the tastes of people all over the country.
This man became Adolphus Busch’s business partner in the beer industry.
Who is Eberhard Anheuser?
Busch met Anheuser when Anheuser purchased supplies for his brewery from Busch’s business. In 1865, Busch purchased half-ownership in the brewery, becoming a partner. This brewery later became known as Anheuser-Busch.
Adolphus Busch was the first brewer to use this method to keep beer fresh.
What is pasteurization?
Pasteurization allowed Busch to ship his beer all over the world without spoiling. This method involved heating the bottles with steam and rapidly cooling them, killing the bacteria.
Other Ventures 200: Adolphus Busch donated $350,000 to help fund a Germanic museum at this university.
What is Harvard?
The museum is now named the Busch-Reisinger Museum and holds a collection of art from German-speaking Europe.
After his first job as a clerk in a shipping house, this was Busch’s first business.
What is a brewery supply company?
At the age of 21, Busch partnered with Ernst Wattenberg and formed a brewery supply company, capitalizing on the many breweries around him.
This was the super-premium beer brand developed by Busch.
What is Michelob?
Michelob was created as a superior, European-style beer. It may have been the best beer ever made in American at the time. As it was the most expensive at 25 cents, sales were never very high in comparison.
On March 7, 1861, Adolphus Busch married this woman.
Who is Lilly Anheuser?
Lilly Anheuser was the daughter of Busch’s business partner, Eberhard Anheuser. They were married on March 7, 1861 and had 13 children together.
Adolphus Busch was the first major brewer to sign an agreement with one of these groups to improve the lives of his workers.
What is a labor union?
After a boycott from the American Federation of Labor, Busch signed an agreement with a labor union, leading to a higher pay and fewer hours for his workers. In 2007, Busch was inducted into the United States Department of Labor Hall of Fame.
Busch donated $100,000 to help victims of this horrific natural disaster.
What is the 1906 San Francisco earthquake?
This earthquake was one of the deadliest earthquakes in the history of the US, killing up to 3,000 people and destroying over 80% of the city. Busch donated $50,000 personally and $50,000 from his company to help victims.
Adolphus Busch was born in this town.
What is Kastel, Germany?
Adolphus Busch was born on July 10, 1839 to Ulrich Busch and Barbara Pfeifer Busch. He was the second-youngest of twenty-two children.
Adolphus Busch’s flagship beer was marketed as this.
What is “the King of Beers”?
A rivalry had developed between Budweiser and an old Czech brand from Budejovice. Because the Czech had been calling their beer "The Beer of Kings” since the 16th century, Busch marketed his as “the King of Beers.”
This person helped Adolphus Busch create his world-famous beer.
Who is Carl Conrad?
Conrad helped create Budweiser and actually owned the trademark to it at first. When he went bankrupt in 1882, Busch negotiated and bought the brand from him.
In order to distribute his beer across the country, Busch introduced these three technological innovations.
What are artificial refrigeration, refrigerated railroad cars, and rail-side icehouses?
To transport the beer, Busch used these three innovations. Refridgeration used to just be ice blocks placed into boxcars, but in the new cars, ice and coolants such as ammonia were stored in special containers and tubing.
Adolphus Busch was worth this much at the time of his death.
What is $60 million?
Anheuser-Busch remains the number one brewer today.
Adolphus Busch graduated from this college.
What is the Collegiate Institute of Brussels?
Busch’s family was very wealthy, and as a result, he received a top-rate education. Busch attended school first in Mainz and Darmstadt, then went to study French at the Collegiate Institute of Brussels.
Busch got the inspiration for his beer when he visited this country.
What is Bohemia?
When he and his friend were visiting Bohemia, they discovered a beer from the town Budweis. Back home, they tried to replicate it and ended up with Budweiser.
On this date, Adolphus Busch died.
What is October 10, 1913?
Busch had been suffering from dropsy for seven years, and died while on vacation. His funeral was one of the most extravagant of the century.
Adolphus Busch was an early adopter of this business strategy.
What is vertical integration?
Vertical integration is when a company owns its supply chain. Busch bought bottling factories, ice-manufacturing plants, coal mines, a refrigeration company, and hop farms, among other things.
Busch used this art piece in the most successful promotion by his company pre-prohibition.
What is Custer’s Last Fight?
A lover of the visual arts, Busch spent $35,000 to buy Custer’s Last Fight, painted by Cassilly Adams. He then commissioned a local artist to recreate the painting, lithographed it for widespread distribution, then placed it in strategic retail positions.