Northwest Arkansas
Fayetteville was incorporated as a town in this year.
(Be within 10 years)
What is 1836?
This is the name for the blend of different media that will be used to reach the target audience.
What is the media mix?
This term is a unit of measurement indicating 1% of all TV households in an area are tuned into the program being measured.
What is a ratings point?
This type of advertisement is designed to look natural in its placement, often a website's news feed.
The University of Arkansas was founded in this year. (Within 10)
What is 1871?
This National River weaves through north Arkansas and traverses through locations such as Ponca, Erbie and Tyler Bend.
What is the Buffalo National River?
This is a measurement of the average number of times an individual or household within a target audience is exposed to an advertisement in a given time period.
What is frequency?
This type of television distribution broadcasts programming over airwaves to affiliate stations across the country.
What is Network TV?
This term describes a behaviors or attitudes against the digital movement, and can result from feelings of violations of consumer's rights and privacy, or be age related.
What is online resistance?
This Fayetteville power couple was married in a home less than .25 miles directly south of this classroom.
Who are Bill and Hillary Clinton?
This is the year that Crystal Bridges Museum of American Art opened.
What is 2011?
This is a broad category of media, such as television, radio or newspapers.
What is media class?
This element of a newspaper includes the standard components of a print ad and often an illustration that helps set it off from the news content of a paper.
What is display advertising?
When companies share online coupon codes that can be downloaded and redeemed, they are practicing this.
What is social couponing?
This building served as the first women's dorm on campus.
What is Carnal Hall?
One of the two alternate names assumed by the Northwest Arkansas Naturals during the 2023 season.
(Either is acceptable)
What are the Los Naturales?
-or-
What are the Growling Chickens?
This represents the sum of exposures to the entire media placement.
What is impressions (or gross impressions)?
What is a classified advertisement?
When a brand or consumer chooses certain images or text to showcase their identity, they are construction this.
What is their virtual identity?
This object, which is still on the Old Main lawn, was left there after falling off an ox cart and broke during construction of Old Main.
What is Spoofer's Stone?
What is the estimated population of Fayetteville? (Within 5,000)
What is 101,680.
This term refers to the automatic purchasing of advertisements based on data such as online consumer behavior.
What is programmatic ad buying?
This term describes the development and delivery of specialized TV programming to well-defined audiences.
What is narrowcasting?
What is earned media?
This former University of Arkansas president founded an international cultural exchange program that bears his name; his name is also carried by our college.
Who is J. William Fulbright?