News Releases
What is integrated media communication?
This model helps us categorize the four primary forms of media.
What is the PESO model?
When writing a media advisory, what words should you place directly ahead of the headline?
What is: Media advisory?
This social media platform is banned on the University of Arkansas campus.
What is TikTok?
This is the official color of the University of Arkansas.
What is Cardinal Red?
This element helps the organization communicate emotion, bias or even hype.
What is a quote?
Information that is about well-known people, places or events meet this category of newsworthiness.
What is prominence?
The length of an audio release is typically 60 seconds or this length of time?
What is 30 seconds?
This social media tactic includes items such as asking someone to respond to a question, visit a website or make a purchase.
What is a call to action? (CTA)
This man was appointed as University of Arkansas chancellor in 2023.
Who is Dr. Charles Robinson?
This paid resource helps public relations teams distribute press releases to journalists and other interested parties.
What is a newswire?
When media organizations select what news to disseminate from an abundance of available stories by considering the relevance of those stories to media consumers.
What is gatekeeping?
The process of adapting one’s writing to the language and style of someone else.
What is characterization?
This social tactic, while sometimes laborious and time-consuming, can help your audience feel seen and increase engagement.
What is responding to their comments on social media?
This is the year that the Arkansas Razorbacks' men's basketball team won the National Championship.
What is 1994?
(Also accepted: What is 2025?)
This word describes language specific to organizations, industries or associations, among others.
What is jargon?
The practice of sending press releases and media advisories to a wide range of individuals without considering their areas of interest or specialization.
What is shotgun distribution?
This function is the primary purpose of creating talking points.
What is to prepare someone for an interview?
This type of content should be especially positive or memorable. It should have an emotional impact and drive a user’s desire to take action or alter their perspective.
Can we beat LSU this weekend?
What is absolutely not, they'll beat us by 40 points.
This step within the writing process helps public relations practitioners focus the message of the story.
What is subject matter research?
Also known as a soundbite, this word describes a quote embedded inside an audio news release.
What is an actuality?
A system for evaluating right action rooted in rules for how others ought to be treated.
What is deontological ethics?
Within 10, this is considered to be the maximum number of characters for an effective Instagram post.
What is 150 characters?
Within 500 above or below, what is the current student population of the University of Arkansas?
What is 33,610?