A short, catchy phrase, sometimes referred to as a slogan, which typically comes at the end of an advertisement.
What is a tagline?
100
The cars seen at the beginning of this ad are all driving to/from this.
What is a funeral?
100
This person said that Jackie Robinson "was a freedom rider before freedom rides."
Who is Dr. Martin Luther King Jr.?
100
This person set the tone for Jackie Robinson by his/her reaction when a cross was burned on his family's front lawn.
Who is his mother (Mallie Robinson)?
200
A series of illustrations or images displayed in sequence for the purpose of planning or organizing an advertisement.
What is a storyboard?
200
The beginning of an ad must be this to prevent viewers from tuning out.
What is attention-grabbing?
200
The product is not viewable in this advertisement until this frame of the storyboard.
What is the fourth (or final) frame?
200
Jackie Robinson was given a court martial during his time in the army because he refused to do this.
What is move to the back of the bus?
200
This is the number that was retired by Major League Baseball in honor of Jackie Robinson in 1997.
What is #42?
300
This is the emotional appeal in advertising.
What is pathos?
300
An advertisement should be this to keep viewers interested throughout the length of the ad.
What is entertaining?
300
The ad uses this literary device to grab the audience's attention.
What is ironic humor (or irony)?
300
This was the name of the team that Jackie Robinson suited up for on April 15, 1947, when he broke the color barrier to become the first African American player in Major League Baseball.
Who are the Brooklyn Dodgers?
300
This was the team that Jackie Robinson played against on April 15, 1947, when he broke the color barrier by becoming the first African American player in Major League Baseball.
Who are the Boston Braves?
400
This is a detailed evaluation and analysis of something, such as an advertisement.
What is a critique?
400
If an advertisement fails to do this, viewers may be uncertain what the ad was trying to get them to buy or do.
What is promote the brand?
400
This is the amount of money that Harold receives from the will.
What is one hundred billion dollars ($100,000,000,000)?
400
The author organizes sections of the text by adding bold to these things.
What are subheadings?
400
Although Robinson did not have many friends, this man was one of the first to befriend him?
Who is Pee Wee Reese?
500
If an advertiser has credibility, they have this.
What is ethos?
500
In order for an ad to be this, its message must stick with the viewer after the ad ends.
What is memorable?
500
The ad's message that consumers should spend their money wisely is best represented when Harold recites this famous idiom prior to saying, "Gee, Uncle Max, it sure pays to own a Volkswagon."
What is "a penny saved is a penny earned"?
500
Of the four primary purposes of writing, this was the purpose of the article "1947: Jackie Robinson Integrates Baseball"?
What is to inform/educate?
500
This article was written by Suzanne Bilyeu. However, if it was written by Jackie Robinson, it would be considered this type of writing.