Sustainability
This term describes using resources in a way that does not harm future generations.
What is sustainability?
The use of this can make an audience think about being more environmentally friendly and conscious about their choices because it has been purposefully chosen from a palette.
What is colour?
Short, catchy phrases like “Go Green” or “Save Energy” are examples of this persuasive language feature.
What is a slogan?
The group of people an advertisement is trying to reach is called the __________.
What is the target audience?
This type of advertisement appears on apps like Instagram or TikTok in an attempt to reach a larger audience or become viral so those that aren't aware of their products will become aware.
What is a social media ad?
This company focuses on renewable energy solutions, such as electric cars and solar panels.
What is Tesla?
A company might use natural imagery (like forests or mountains) to make the audience think about this topic.
What is the environment / sustainability?
“Protect your playground” (Patagonia) is an example of this persuasive technique that appeals to emotions.
What is emotive language?
This company appeals to young adults, families, budget-conscious shoppers, and those that want to buy things for their home that aid in sustainability?
Who or what is IKEA?
If the advertisement does not feature the product, but it deals with something like animal rights, protests, etc., the company is demonstrating part of their _______?
What is a value or belief?
This brand uses recycled or renewable materials in many of its home products to reduce waste.
What is IKEA?
This visual technique places the product in the centre of the image so the viewer focuses on it immediately.
What is focal point?
This can be used to convey a company's values or the importance of their products in a social media advertisement - especially if they trend.
What is a hashtag?
This company appeals to tech-savvy and environmentally conscious consumers who want to decrease Greenhouse gas emissions.
Who or what is Tesla?
My assignment needs a script, a PowerPoint, and you presenting an audio or visual element for each slide. This part of the assignment does not feature in full as a visual element of your assignment.
What is my script? (Bullet points are the way to go)
This company encourages consumers to repair or reuse their clothing to reduce environmental impact.
What is Patagonia?
The use of this colour can highlight sophistication as well as deadly or dangerous. Some may not call this a colour at all.
What is black?
Language that makes the reader feel personally responsible to do something (e.g. “You can make a difference”).
What is a call to action?
This company appeals to outdoor enthusiasts, eco-conscious adventurers, and wants to help stop overconsumption/fast fashion.
Who or what is Patagonia?
The deliberate choice to reduce packaging in advertising and product design supports which sustainability goal?
What is reducing waste / minimising environmental impact?
This beauty company promotes sustainability through cruelty-free products and campaigns against animal testing.
What is The Body Shop?
When the focus of a product is not the focal point, but it is seen in the context of where it could be used, one would use this camera shot.
What is a medium or long shot?
If I sell a product and prove that it makes a difference using science, this is called...?
What is credibility?
This company appeals to ethically driven and socially responsible consumers who care about Earth's natural resources, how animals are treated, and their health and beauty routines.
When a brand shapes the public’s understanding of who they are (e.g., “ethical”, “eco-friendly”, “innovative”), they are building this.
What is brand identity?