Some people say I'm the perfect combo of media and math.
What is MediaMath (DSP)
100
This pricing model goes hand in hand with viewable ads.
What is CPMV (cost per thousand viewable ads)
100
Hundreds of these were formed causing a reporting nightmare for publishers, latency issues, long page load times, and a bad user experience. As a result, a new kind of platform was created.
What is ad networks to ad exchanges
100
Programmatic advertising currently represents what fraction of the digital display advertising marketplace (online, social, and mobile)?
What is 2/3 (MediaPost)
100
ShareThrough has one of these and says that TripleLift has integrated with it (even though we have not).
What is mediation platform
200
This DSP uses data so much, it is in their name.
What is DataXu
200
The DFP equivalent on the advertiser side.
What is DFA (DoubleClick for advertisers)
200
An ad network TURNed data management company.
What is Turn
200
What percent of programmatic spend is mobile vs desktop?
What is around 70% desktop and 30% mobile (AppNexus)
200
Two seemingly opposite buzzwords collide, creating a term that represents what TripleLift is all about.
What is programmatic native
300
Recently acquired by Telenor and a lift letter topic, this platform helps marketers to match the same user to different devices.
What is Tapad (DSP)
300
This allows the publisher's app to communicate with advertising software platforms.
What is SDK (software development kit)
300
Their before and after moment is currently being debated. Will they go away? Will they be centralized?
What is ATDs
300
What percent of users who are retargeted are likely to convert?
What is 70% (HubSpot)
300
These seemingly help the users but hurt the advertisers and publishers.
What is ad blockers
400
Their "demand fusion technology" (that lets you run your RTB and network demand in the same auction) is one of their key selling points. Hint: they are based out of LA.
What is OpenX (SSP)
400
Rich interactive videos.
What is VPAID (video player ad serving interface definition)
400
AdMeld was one of the pioneers of the private exchange and is now called...
What is DoubleClick Ad Exchange (AdX)
400
What percent of video ad views are from bots?
What is around 20% (AppNexus)
400
Give me a request and I'll show you the real bid.
What is header bidding
500
Which DSP is TripleLift's top buyer?
What is DBM
500
This stores and analyzes data and can be linked to a DSP or SSP.
What is DMP (data management platform)
500
Quattro, which specialized in mobile advertising, was acquired by Apple and became...
What is iAd
500
How much does CTR increase from a banner ad to a TripleLift ad (what is the percent lift)?
What is 348% lift
500
A centralized hub where you can measure which DSP is right for a specific time. This term came up frequently at the IAB conference. Example: Group M's Connect