Definitions
The synthesis of your individual knowledge, experiences, and values.
What is worldview?
The movie E.T. featured Reese's Pieces.
What is product placement?
This audience is known as the "Dream Market."
What is the LGBTQ+ community?
An independent agency of the United States government whose principal mission is the enforcement of civil antitrust law and the promotion of consumer protection.
What is the Federal Trade Commission?
According to the World Health Organization, this is the world's largest minority group.
What are persons with disabilities?
An advertising message that is placed under an individual's margin of consciousness causing anxiety that can only be relieved by purchasing a product/service.
What is subliminal advertising?
Smokers who bond as friends through the behavior.
What is ritual behavior?
This audience is considered vulnerable to advertising.
What are children?
This type of advertising has complete First Amendment protection.
What is political advertising?
This term is defined as any presentation emphasizing sexually suggestive body parts or not including the head.
What is objectification?
This term refers to a single entity owning a variety of different outlets and content providers.
What is horizontal integration?
A lighter-skinned black person.
What is a liminal portrayal?
The tobacco industry must gain 7 million new consumers to be successful. This audience is targeted the most in an effort to recruit consumers.
What are teenagers?
This type of industry in advertising is regulated by law in most parts of the world.
What is tobacco advertising?
This evaluation method of a stereotype refers to the emotional significance - either positive or negative.
What is valence?
This suggests that a child's behavior is not biologically determined or inevitable but is instead a result of day-to-day interactions between the developing child and their environment.
What is social learning theory?
An Omega Speedmaster (luxury watch) advertisement focuses on the feeling that someone has when wearing the watch.
What is transformational advertising?
In decorate roles, this audience is typically depicted in passive positions. Nonverbal cues include lack of authority and power.
What are women?
This group has statutory authority over prescription drug advertising.
What is the Food & Drug Administration?
This term refers to treatment of people groups as insignificant or peripheral, which can happen in advertising through stereotypes.
What is marginalization?
This type of consumer is involved in absorbing information that they see and hear in advertising.
What is an active consumer?
Ozempic offers a phone number (1-833-OZEMPIC) and a website (ozempic.com) at the end of their advertisement.
What is adequate provision?
This audience was considered a gatekeeper before direct-to-consumer advertising.
What are physicians?
In the United States, this regulates commercial time on children's television programming to 10.5 minutes/hour on weekdays and 12 minutes/hour on weekends.
What is the Children's Television Act?
This theory suggests that eveeryone strives to belong to a group, and once an individual belongs to a group, he/she sees that group as the "in-group" and others as the "out-group."
What is social identity theory?