Typography
What is the space between individual letters called?
What is Kearning?
What design principle refers to arranging elements to guide the viewer’s eye?
What is hierarchy?
In Adobe Illustrator, what is the tool used to create and edit curved and straight paths?
What is the pen tool?
What color model is used for digital screens?
What is RGB?
What do we call the symbols or marks that visually identify a brand?
What is a logo?
Typefaces that have small decorative strokes at the ends of letters. What are these strokes called?
What is serifs?
What grid-based design rule divides a layout into 9 equal sections?
What is Rule of Thirds?
Which file type preserves the layers of vector artwork?
What is .ai?
Which color scheme uses colors opposite each other on the color wheel and helps create contrast?
What is complementary?
What major athletic brand’s logo was designed by a college student for $35?
What is nike?
What type category does Helvetica belong to?
What is sans serif?
What concept describes the intentional empty areas in a design used to improve readability?
What is white space?
In Photoshop, what adjustment tool is commonly used to brighten, darken, or increase contrast in an image?
What is Levels or Curves?
What color model should you use when designing for printed materials?
What is CMYK?
The negative space in the FedEx logo hides what shape?
What is an arrow?
What is the vertical spacing between lines of text called?
What is leading?
When two elements on a page visually relate to each other because of closeness, this principle is being used.
What is proximity?
What is the term for saving artwork so that fonts and effects cannot be edited but the file is universally viewable?
What is exporting (pdf or png)?
What does CMYK stand for?
What is cyan, magenta, yellow, and black?
What global tech brand intentionally broke the “primary color pattern” in its logo to symbolize unconventional thinking?
What is Google?
When a typeface includes a variety of weights, widths, and styles, what do we call the full collection?
What is type family?
This unit of measurement is one-sixth of an inch or 12 points
What is pica?
What Illustrator function allows you to type directly on an organic line or warp the text ?
What is type on a path tool?
What color creates the psychological effect of of calmness and trust and is often used in business branding as it sets a tone of professionalism?
What is blue?
The Twitter bird is named Larry, after this NBA legend who played for the Celtics in the 70's.
Who is Larry Bird?