Qualitative Research
Measurement
Experiments
Surveys & Questionnaire Design
100
________ data recording is best used when the researcher knows the specific types of behaviors to be observed in advance of the observation.
Structural
100
Which level(s) of measurement can be used for "classifying"?
All four levels: nominal, ordinal, interval, and ratio
100
The goal of an experiment is to determine _____________.
causality
100
Imagine that you are planning to conduct a survey via the mail. Which of the following is NOT an advantage of using a mail panel versus a mailing to a random sample of the population.
A) response rates tend to be higher
B) respondents are "fresh" and have never before participated in a survey research study
C) cost efficiencies tend to be greater
D) pre-screening of low incidence populations can be efficiently conducted
B
200
The ________ observation of individuals takes place as behaviors unfold at their own pace.
natural
200
What is the lowest level of measurement that allows you to calculate medium?
Ordinal
200
In order for causality to be accepted in an experiment, changes in the ____________ must precede changes in the ____________.
independent variable; dependent variable
200
The statement "Your responses will be kept confidential." is most likely to be found in the questionnaire ________.
introduction
300
When would focus group be more appropriate than personal interviews?
When it is believed that interaction among respondents is necessary for obtaining depth of insights.
300
Consider the question: “What is your year in school? A.Freshman B.Sophomore C.Junior”. The lack of "Senior" on this list of responses violates the rule of ________.
response exhaustiveness
300
A 2x3 factorial design experiment has ____ independent variables. The first independent variable has ____ levels, and the second independent variable has ____ levels. Altogether there are ____ different treatment conditions.
2,2,3,6
300
The two statements below refer to a questionnaire screener.
I. The primary function of a screener is to distinguish between those who should be included in the research from those who should not be included.
II. The end result of the screener is an invitation to participate in the research for all those who qualify.
Which, if any, of these statements is (are) true?
Both are true
400
What type (or types) physiological responses can Biometric Observation collect? Give me an example for each type.
Voluntary and involuntary responses. Eye tracking is an example for collecting voluntary responses; brain waves is an example for collecting involuntary responses.
400
The numbers used to code responses on the ________ level of measurement have real meaning and may be averaged. (hint: the correct answer might or might not be more than one level)
interval and ratio
400
________ threats to internal validity arise when respondents drop out of the research between the pretest and the post-test and, as a result, it cannot be determined if differences between the two tests are the the result of the experimental treatment or are the result of different group characteristics at the two stages of measurement.
Mortality
400
Calculate the response rate given the data shown below.
Number in original sample: 1,250
Number not valid: 200
Failed to meet sample definition: 50
Refusals: 50
Not at home: 200
The response rate is 75%.
500
At the initial stage of qualitative data analysis, what are the two important activities that you should do?
1.Review research problem and informational needs.
2. Evaluation of study sample.
500
Consider the holes shown on the target below.
If the holes represent repeated measures, these measures would be considered to be ________ (hint: in terms of validity and reliability).
valid, but not reliable
500
Kristy and Coco conduct an experiment to determine whether a collaborative study guide influences exam grades. During Exam 1, no one is given a study guide before the exam. During Exam 2, they separate the class into two groups--one group is given access to a collaborative study guide before the exam and the other group is not. Kristy and Coco measure exam scores for each group to test their hypothesis. This would be an example of a __________ experiment.
pretest to post-test with control
500
Name the four things we ask people about in survey research according to the lecture.
attitudes, beliefs, emotions, behavioral intentions