The Four-Stage Process Model
This is the first stage of the Four-Stage Process Model of Creativity, proposed by Graham Wallas in 1926.
What is Preparation?
This model, developed by Teresa Amabile, identifies three essential components involved in the production of any creative work.
What is the Componential Model of Creativity?
According to Richard Florida, this is approximately the percentage of American workers who are paid to think, invent, and innovate.
What is one-third?
This term refers to the understanding and interpretation derived from connecting old and new cultural texts.
What is Intertextuality?
Born in England, this advertising legend co-founded the agency [blank] and is known for his fact-based, long copy advertising style.
Who is David Ogilvy?
This is the second stage of the Four-Stage Process Model.
What is Incubation?
ccording to the Componential Model of Creativity, you MUST have at least a primary level of this type of motivation to be creative.
What is intrinsic motivation?
Members of the creative class earn this much more on average than members of the service or working classes.
What is twice as much?
This type of intertextuality refers to connections between old and new cultural texts within a single genre.
What is horizontal intertextuality?
This advertising legend co-founded (DDB), pioneered the art director/copywriter partnership in ad agencies, and was a major force behind the "creative revolution" of the 1960s.
Who is Bill Bernbach?
This model of creativity, developed by Graham Wallas, makes four key assumptions, including that creativity is a relatively simple process, the stages are distinct, the stages are initially sequential, and the stages can be revisited.
What is the Four-Stage Process Model?
These are examples of creativity-relevant skills.
What are critical thinking, brainstorming, and questioning?
These are three types of creativity Florida identifies as key to the growth of the creative class.
What are technological creativity, economic creativity, and artistic/cultural creativity?
This type of intertextuality refers to connections between old and new cultural texts across multiple genres.
What is vertical intertextuality?
Considered one of the greatest advertisements of all time, this ad for Apple was created by Lee Clow.
What is "1984"?
This is the final stage of the Four-Stage Process Model.
What is Verification?
The Componential Model of Creativity necessitates a balance of these two types of skills.
What are creativity-relevant skills and domain-relevant skills?
Richard Florida argues that state and local governments must focus on attracting this group of workers.
Who is the creative class?
This type of text, such as a YouTube reaction video or a friend's movie review, is public or private commentary on cultural texts that influences our understanding and interpretation of those texts.
What is a tertiary text?
This advertising legend was the first woman to head a major advertising agency and was, at one point, the highest-paid executive in the advertising industry.
Who is Mary Wells Lawrence?
This is the third stage of the Four-Stage Process Model.
What is Illumination?
This perspective on creativity focuses on personality variables, motivational variables, and the environment as influences on creativity.
What is the Social-Personality Perspective?
These are examples of amenities that enrich the quality of life in a city or town.
What are parks, museums, good schools, and amusements?
Coined by Julia Kristeva, this concept suggests that individuals apply existing textual knowledge whenever they encounter new texts.
What is Intertextuality?
This advertising legend's most famous campaign for Clairol asked the question, "Does she... or doesn't she?"
Who is Shirley Polykoff?