The "5 C's"
Considerations of Audience
Grammar & Style
No No's
I Heart Comms
100
Meaning, short/small but rich in information. 

What is concise?

100

In this mode of professional, you try to convince your audience of something.

What is persuasional writing?

100

In this type of sentence construction, two potentially independent sentences are joined together, in error.

What is a run on sentence?

100

To help ensure correctness, avoid doing this before your deadline.

What is rush to finish?

100

This member of the Comms teams sends out the media clips every morning.

Who is Rachel?

200

Move the reader, be this.

What is compelling?

200

In this writing structure, you "begin with the point".

What is pyramid writing?

200
The "voice" best suited for compelling writing.

What is the active voice? (As opposed to passive voice.)

200

"Think outside the box" is an example of this kind of common phrase that you should not put in your reports.

What is a cliche?

200
When making changes to a Word document that is in the editorial process, be sure to do this.

What is use Track Changes? 

300

As long as your report is this, you won't get any "huh?" questions from readers.

What is complete?

300

The Auditor General Act states that audit findings should be "brought to the attention" of this audience.

What is "the Assembly", or the Legislative Assembly?

300

In this geometrically-shaped and audience-centred style of writing, you "begin with the point". 

What is pyramid writing?

300

Since auditors must strive to be objective, this is one thing you need to examine and strenuously avoid indulging.

What is (personal and professional) bias?

300

Three to six hours is the average length of time it takes a designer to do this.

What is lay out VFM report figures and appendices? 

400

To "speak truth to power", you have to be this, and get your facts straight.

What is, correct?

400

Plain language is used in a VFM audit report because the audience are not...

What are auditors? OR What are specialists?

400

You might consult this, if you wanted to find a more precise word, yet similar to the one you are using.

What is a thesaurus?

400

Another name for an error in reasoning.

What is "fallacy"?

400

Each audit team is assigned this from Comms, per report. 

What is an editor?

500
If your words are like a window pane, then you have this kind of report.

What is clear?

500

Like so many others who are readers of our VFM reports, Bonnie is this.

What is a busy person?

500

Short sentences tend to have one of these, each. 

What is one idea?

500
Because an audit report is not a detective novel you shouldn't do this. 

What is, leave a mystery for the ending?

500
Ann is the Comms team member who will be in touch with you about this kind of media-oriented material, usually written after the report is completed. 

What is report "collateral"? 

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