Methods of Advertising
Definitions
Purpose of Advertising
Wildcard
100
An advertisement that is placed on the television is called a____________?
Video advertsing
100
What is the meaning of advertising?
The activity of producing the advertisements for a commercial product or services
100
What are the three main purposes of advertising?
to persuade
to inform
to remind
100
What is the importance of advertising?
Advertising is important as it:
increases sales
helps companies to know their competition
gains customer loyalty
200
What are the advertising types?
Display
Video
Mobile
Native
200
Define the term advertisement
A notice or announcement in public medium promoting a product, service, or event publicizing a job vacancy.
200
State example of promotional awards
The attraction of getting free gifts
Coupons
Gifts with a purchase
200
Name this type of advertisement
Magazine advertisement
300
What is video advertising?
This is the process of displaying ads either inside online video, usually before or after a video stream
300
What is Bandwagon?
This is selling a product or service by convincing the customer that others are using it and they should join the crowd
300
What are the promotional tools of advertising?
Sales promotion
Public relation
Direct marketing
400
What is display advertising?
Graphics that includes banners, billboards, websites, videos etc.
400
What are the P's of marketing?
Price, product, place, promotion.
400
State the characteristics of a good advertisement
It should be simple
It should educate people
It should be true