Ad Techniques
Acting as if people are objects
Objectifacation
What is it called when 2 companies work together on a project
Collaboration
Fear
What is called when you do something because "Everyone does it"
Bandwagon
What is it called when a company completely revamps their product
Rebrand
What is Escape?
When a company tells you that the product will help you get away from everything
Over the phone
What is it called when a company gives you an offer you can't resist but they change it when you try to buy the product
Bait and Switch
What is it called when you use words people feel strongly about
Loaded Language
What is it called when you use a social problem from the news to benefit your company
Newsjacking
What is it called when you use a sound to market a product
Sonic Branding
Who is someone whose job it is to manage and generate publicity for a product
Publicist
What advertising technique takes you by surprise
Guerilla Marketing
What is Propaganda
Biased News (Not Fake!!)
Ads in the news that are fake
Native Advertising
One example of Generic Trademarks
Cu-tips, Jetski, Styrofoam, etc.
What is it called when you go back into ads and change it
Retroactive Product Placement
What is it called when companies spend enormous amounts of money to follow people online across platforms and gather all the information they can to improve the chance of selling products?
Surveillance Capitalism
True or False: Propaganda is always wrong
False
What are Google Trends
All past searches in Google History
What is an example of a Superlative
It's the cheesiest, etc.
What is it called when all types of marketers go to an event to advertise their brand
Trade Show
Who is the man who created a content calendar to help with his scheduling
Gary V
Is propaganda always bad
No
Which one requires glasses, Augmented or Virtual Reality
Virtual