Advertising Strategy
This strategy uses a well-known person to promote a product.
What is celebrity endorsement?
The use of contrasting colours or striking images to draw the viewer’s eye is an example of this visual technique.
What is the psychology of colours?
This mode of persuasion appeals to ethics and credibility, often through experts or authority figures.
What is ethos?
A symbol or design used by a company.
What is Logo?
Like print ads, video ads include these features to reinforce brand identity.
What is Brand & Logo?
A strategy that encourages people to act quickly, often using phrases like "Limited time offer!"
What is sense of urgency?
Advertisers use hunched shoulders or open arms to have a powerful influence on the message conveyed to a viewer.
What is body language?
This persuasive mode appeals to the audience's emotions, aiming to create feelings of happiness, fear, or sadness.
What is pathos?
It is designed to be the first thing the potential customer reads so it is usually bold and attention-grabbing.
What is Headline?
Uses actors, animations, and special effects to capture attention and convey the message effectively.
What is Storytelling?
This technique suggests that if you don’t buy the product, you will miss out on something important.
What is Bandwagon?
By using large, bold fonts, advertisers employ this technique to make headlines or slogans stand out.
What is Typography?
This mode of persuasion uses logic, statistics, or facts to convince the audience.
What is logos?
A memorable motto or phrase that is used in advertising so audiences can easily identify a company.
What is Slogan?
Action viewer to take after watching the video ad.
What is Call-to-Action?
Advertisers present the product in a way that is almost too good to be true.
What is Unrealistic Expectation?
This visual technique involves repeating elements like logos or slogans to create brand recognition.
What is repetition?
A commercial showing a doctor endorsing a medical product is using this mode of persuasion.
What is ethos?
Refers to the main paragraph or line of text. It is a small story, separate from the slogan, logo, and caption that gives further detail about a product.
What is Body Copy?
Video ads often use this feature to convey a message through a narrative, engaging viewers emotionally.
What is Storytelling?
Advertisers encourage the audience to celebrate their own style or rebel against what others are doing.
What is Individuality?
Advertisers use this technique by dividing an image into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, creating a grid.
What is the Rule of Thirds?
When an advertisement makes the audience feel sympathy for a cause, it’s appealing to this mode of persuasion.
What is pathos?
A piece of content that prompts people to take a specific step to purchase the action.
What is Call-to-Action?
This feature plays a crucial role in video ads, setting the mood and enhancing the viewer's experience.
What is Music/Sound Effects?