Ad Tactics
The hype tactics uses...
dramatic/extensive promos
Credibility/Believability
What is a Target Audience?
The population you are trying to sell your product to
What is the purpose of a logo?
To represent your company
Bandwagon appeals to the human desire to...
be included; FOMO
Logos
Logic/Reasoning
Geographic Segmentation uses what to appeal to consumers?
Nation
States
Regions
Counties
Cities
What is the purpose of a slogan?
To catch the consumer's attention
Claim states what?
Superiority (often misleading)
Pathos
Emotion/Feeling
Demographic Segmentation uses what to appeal to consumers? (Name at least 3)
Age
Gender
Occupation
Education level/type
Religion
"State Farm is there!"
Testimonials provide [this] to convince consumers to buy a product
"Proof" (often misleading)
ASPCA commercials use what rhetorical appeal?
Pathos
Psychographic Segmentation uses what to appeal to consumers?
Beliefs
Values
Attitudes
Interests
Who conceptualized (invented) the rhetorical appeals?
Aristotle
Association is when the consumer associates...
a product with a positive image/value
Statistics are an example of what rhetorical appeal?
Logos
Behavioral Segmentation uses what to appeal to consumers?
Frequency purchased
Brand loyalty
When is the final version of your Writing Project Brief due?
B Day: Tuesday, 2/16 by 2:30pm (V)
A Day: Wednesday, 2/17 by 2:30pm (V)