Slogans
I'm loving it.
McDonalds
This fast-food chain is known for its golden arches.
McDonalds
This color is often used in food ads because it can stimulate appetite and grab attention.
Red
Short, catchy phrases that make a product memorable and easy to repeat.
Slogan
This actor famously said, “I’m lovin’ it” in commercials for a global fast-food chain.
Ronald McDonald
Every kiss begins with ___.
Kay Jewelers
This chain’s logo features a green circle with a mermaid, also known as a siren
Starbucks
This color symbolizes nature, growth, and health, often giving a feeling of calmness and freshness
Green
Words that encourage people to do something immediately, like “Buy now!” or “Sign up today!”
Call to Action (CTA)
This tennis legend has appeared in numerous ads for Nike and Wilson, often emphasizing strength and determination.
Serena Williams
Expect more. Pay less.
Target
This brand is recognized by its three-stripe logo
Adidas
Often used to convey trust, professionalism, and calm, this color is popular in corporate and tech advertising.
Blue
Words that make a product seem exciting or important, such as “exclusive,” “premium,” or “limited edition.
Power Words
This calm, khaki-clad insurance representative became famous in commercials for being “on the phone at 3 a.m.”
Jake from State Farm
Think Different
Apple
This luxury fashion brand’s logo features two interlocking C’s
Chanel
Associated with elegance, sophistication, and luxury, this color is often used to make products feel high-end.
Black
This type of language is designed to make you feel happy, safe, or inspired when thinking about a product
Emotional Language
This pop superstar has appeared in campaigns for Diet Coke, Apple Music, and Keds
Taylor Swift
Maybe she’s born with it. Maybe it’s ____.
Maybelline
This TV network’s colorful peacock logo first appeared in the 1950s.
Peacock
Representing energy, creativity, and fun, this color is often used to catch attention and inspire enthusiasm.
Orange
Using words that trigger social conformity, like “everyone is switching to this” or “be part of the trend,” is called this
Bandwagon Appeal
Known for his wit and humor, this actor stars in ads for Aviation Gin and Mint Mobile
Ryan Reynolds