Verbal & Persuasive Communication
This type of verbal communication is when a single person speaks to a public audience.
What is public communication?
Moral principles that govern a person's or group's behavior.
What are ethics?
The 3 persuasive appeals are: ethos, pathos and...
What is logos?
A short and memorable phrase
What is a slogan?
"Just Do It"
What is Nike?
This type of verbal communication occurs among a group of 3 or more people who share a common goal.
What is small group communication?
In advertising, this is when a claim is factually false or misleading.
What is deception?
The persuasive appeal that influences the audience's emotions
What is pathos?
An exaggeration
What is hyperbole?
"We Have The Meats"
What is Arby's?
This is one-on-one communication between two or more people.
What is interpersonal communication?
In advertising, this is when an ad makes exaggerated claims that no reasonable person would take literally.
What is puffery?
The persuasive appeal that establishes credibility or trustworthiness
What is ethos?
Putting a professional athlete in a commercial to promote a product is...
What is celebrity endorsement?
"The Quicker Picker Upper"
What is Bounty?
Questions asked not to receive an answer, but to make a point.
What are rhetorical questions?
In advertising, this is when an ad is aimed at a specific group of people.
What is targeting?
Using statistics appeals to...
Adding the word "you", "us" or "your" is this form of influencing in advertisments.
What is a direct address?
"The Happiest Place on Earth"
What is Disney World?
"Buy Now!" and "Click Here!" are examples of this type of persuasive language.
What are imperative verbs?
Showing moms/women as people who are always cooking or cleaning in advertisements is a form of this ethical concept.
*We did not officially go over this
What is stereotyping?
Using celebrity endorsements appeals to...
What is ethos?
Words like "game-changing", "innovative", "limited", "award-winning" are all forms of...
What are buzz words?
"Think Outside the Bun"
What is Taco Bell?