1
Exposure and Behavior: Alcohol marketing among teens considerably boosts __________ intake.
a. Soda
b. Alcohol
c. Water
d. Juice
b. Alcohol
Which platforms are mentioned as being commonly used by teens for social media influencer marketing? a. Facebook, Twitter, LinkedIn
b. Instagram, YouTube, TikTok
c. Pinterest, Snapchat, Reddit
d. WhatsApp, WeChat, Tumblr
b. Instagram, YouTube, TikTok
What is one of the main goals of advertising directed at children?
a. To help them develop critical thinking skills
b. To shape them into healthy, happy adults
c. To sell them more stuff
d. To teach them about the environment
c. To sell them more stuff
Which marketing strategies are mentioned as being effective in reaching youthful viewers?
a. Television commercials
b. Radio ads
c. Digital advertisements and influencer relationships
d. Newspaper ads
c. Digital advertisements and influencer relationships
Young people are more sensitive to marketing messaging because they build __________ interactions with influencers.
a. Professional
b. Distant
c. Hostile
d. Parasocial
d. Parasocial
Materialistic kids report lower levels of __________ and academic performance.
happiness
What is a proposed solution to counteract the consequences of alcohol marketing on teenagers?
a. Increased alcohol production
b. Relaxed advertising regulations
c. Tougher regulations
d. More social media campaigns
c. Tougher regulations
How do parasocial interactions with influencers affect young people's sensitivity to marketing messages on platforms like Instagram, YouTube, and TikTok?
a. They reduce sensitivity by promoting critical thinking
b. They create a professional relationship, reducing sensitivity
c. They enhance sensitivity by fostering emotional connections
d. They have no significant effect on marketing sensitivity
c. They enhance sensitivity by fostering emotional connections
Carl Sagan once said that the visions we offer our children shape the __________.
future.
Which qualities of green products moderate green ads and buying intentions?
a. Color and packaging
b. Trust and willingness to pay
c. Size and shape
d. Price and availability
b. Trust and willingness to pay
What is a primary reason for the increasing need for stricter regulations on alcohol marketing targeted at teens? a. The ineffectiveness of current marketing strategies
b. The significant impact of alcohol marketing on teen behavior and consumption
c. The rising popularity of non-alcoholic beverages among teens
d. The low influence of digital advertisements on teen purchasing decisions
b. The significant impact of alcohol marketing on teen behavior and consumption
How does advertising affect children's dietary habits?
a. It encourages them to eat more fruits and vegetables
b. It promotes balanced meals and healthy eating
c. It increases their consumption of unhealthy foods
d. It has no significant impact on their eating habits
c. It increases their consumption of unhealthy foods
Green ads that highlight product features that match young adults' values and __________ influence their buying decisions.
interests
Why are young individuals particularly impacted by influencer marketing on social media platforms?
a. They have higher disposable incomes
b. They lack access to other media forms
c. They form parasocial relationships with influencers, enhancing sensitivity to marketing messages
d. They are less exposed to traditional advertising methods
c. They form parasocial relationships with influencers, enhancing sensitivity to marketing messages
What percentage of respondents in a 2014 poll supported banning all advertising to children?
a. 27%
b. 37%
c. 47%
d. 57%
d. 57%